Women Power 2030
Women Power 2030 is an initiative dedicated to strengthening women’s rights and feminist organisations globally. The project aims to promote gender equality and sustainable development by enhancing network capacities, influencing gender-responsive policies, and mobilising activists for climate and environmental action. Studio Lutalica was tasked with a targeted brand refresh, focusing on the logo, colour palette, and typography to reflect their mission of feminism, justice, freedom, diversity, and solidarity.
Credits
Branding: Zoe Tang
Our approach to the colour palette was to symbolise feminine power without relying on traditional symbols like fists or the female icon. We selected various shades of pink and a bright, vital green to reflect feminine energy in a fresh way. These colours, combined with the imagery of organic wildflowers, create a brand identity that is both empowering and inclusive, aligning with Women Power 2030’s mission to inspire and support women.
For Women Power 2030, we crafted a logo that embodies the spirit of activism and growth. The design features ‘Women Power 2030’ with an illustrated megaphone and flowers growing to the right. The megaphone symbolises collective action, while the flowers represent growth and passion, introducing the vibrant colour palette. The bold, chunky font conveys power, complemented by softer, rounded typography that adds warmth and confidence to the visual identity.
