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Equality Federation

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Equality Federation is a US organisation dedicated to state-level LGBTQ+ advocacy. They reached out to us for support in creating assets and branding for their annual Leadership Conference. This was our first collaboration with Equality Federation, and we were excited to work alongside them to craft a visually engaging and cohesive experience that truly reflects their mission and values.

Credits

Branding and Collateral: Alaïs de Saint Louvent

Branding

We developed an organic and optimistic brand identity centred around a tree motif and the conference tagline. The typography was chosen to prioritise accessibility and clarity. We used Safiro Medium for its elegant and versatile design, paired with Lexend for its modern readability. Ensuring that all written content is engaging and accessible aligns with the conference aims to foster connection and inclusion. The colour palette incorporated natural blues, greens, and tertiary colours, complemented by a creamy white, reflecting the vibrant yet grounded identity of the event.

Event Leaflet

The event leaflet booklet included a QR code for app downloads and a clear schedule overview, providing attendees with essential information in a concise format. A single-page flyer advertising the event applied the brand colours, featuring bright blue and natural green to create an optimistic and vibrant atmosphere that reflects the theme of growth.

Event Collaterals

To create a strong and cohesive brand that would stay with atendees, we designed various event collaterals. These included pronoun badges in the brand colours with the tree motif, branded lanyards for participant names, and tote bags featuring the full branding. These items enhanced the conference experience and reinforced the event’s visual identity.

Digital Assets

Digital assets included graphics for social media, ensuring a consistent and engaging digital presence. We also created Google Slides templates, one detailing sponsors and another for slide presentations, providing a polished and cohesive digital presence for the conference.

Print Assets

Our print assets focused on the event leaflet booklet and single-page flyers. The leaflet provided a comprehensive overview of the conference, including speaker bios, the program, and sponsor information. The flyers, using the brand’s vibrant colours, effectively advertised the event and conveyed key themes.

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