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Equality Federation

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Equality Federation is a US organisation dedicated to state-level LGBTQ+ advocacy. They reached out to us for support in creating assets and branding for their annual Leadership Conference. This was our first collaboration with Equality Federation, and we were excited to work alongside them to craft a visually engaging and cohesive experience that truly reflects their mission and values.

Graphic featuring a centred blue tree with visible roots and branches on a dark backdrop. The words Rooted Relationships are displayed above the tree, while Growing Together is shown below in yellow-green text.
Credits

Branding and Collateral: Alaïs de Saint Louvent

Branding

We developed an organic and optimistic brand identity centred around a tree motif and the conference tagline. The typography was chosen to prioritise accessibility and clarity. We used Safiro Medium for its elegant and versatile design, paired with Lexend for its modern readability. Ensuring that all written content is engaging and accessible aligns with the conference aims to foster connection and inclusion. The colour palette incorporated natural blues, greens, and tertiary colours, complemented by a creamy white, reflecting the vibrant yet grounded identity of the event.

Three black tree logos with roots on a light background. Left logo reads ROOTED RELATIONSHIPS above and Growing Together below. Centre logo displays only the tree. Right logo is encircled in black.

Graphic featuring a centred blue tree with visible roots and branches on a dark backdrop. The words Rooted Relationships are displayed above the tree, while Growing Together is shown below in yellow-green text.

Image showing three font styles: Safiro Medium in brown for titles, Lexend Bold in dark green for secondary headers, and Lexend Regular in dark blue for body text, each accompanied by Aa examples.

A colour palette featuring eight labelled squares: White, Grey, Root (brown), Lime (light green), Sky (light blue), Equality Federation Blue (dark blue), Leaf (medium green), and Moss (dark green).

A chart illustrating three categories of colour contrast: high contrast (AAA), minimum contrast (AA), and not accessible. Each category presents various colour combinations, with AAA offering the highest distinction, while the not accessible section lacks adequate contrast.

Logo for a leadership conference showcases a bold blue star outline centred on a dark blue circle. Above, in small white text, reads equality federation, while below, LEADERSHIP CONFERENCE appears in prominent white and light blue letters. The background is light grey.

Three black tree logos with roots on a light background. Left logo reads ROOTED RELATIONSHIPS above and Growing Together below. Centre logo displays only the tree. Right logo is encircled in black.

Graphic featuring a centred blue tree with visible roots and branches on a dark backdrop. The words Rooted Relationships are displayed above the tree, while Growing Together is shown below in yellow-green text.

Image showing three font styles: Safiro Medium in brown for titles, Lexend Bold in dark green for secondary headers, and Lexend Regular in dark blue for body text, each accompanied by Aa examples.

A colour palette featuring eight labelled squares: White, Grey, Root (brown), Lime (light green), Sky (light blue), Equality Federation Blue (dark blue), Leaf (medium green), and Moss (dark green).

A chart illustrating three categories of colour contrast: high contrast (AAA), minimum contrast (AA), and not accessible. Each category presents various colour combinations, with AAA offering the highest distinction, while the not accessible section lacks adequate contrast.

Logo for a leadership conference showcases a bold blue star outline centred on a dark blue circle. Above, in small white text, reads equality federation, while below, LEADERSHIP CONFERENCE appears in prominent white and light blue letters. The background is light grey.

Event Leaflet

A variety of brochures and pamphlets spread across a surface, showcasing themes like conferences, leadership, inclusivity, and social issues. Each boasts a unique design with different colour schemes featuring images and text.
Open booklet showing a QR code for a conference app on the left page with a button labelled uHave. Right page contains detailed schedule overview for the Leadership Conference 2024, listing events and their times.
A conference booklet page titled Speaker Bios with a green background. It displays photographs and biographies of four speakers: Brian Edwards, Brandon Wolf, Tony Hoang, and Joe Pallazola. The text highlights their contributions to LGBTQ+ advocacy and related topics.

The event leaflet booklet included a QR code for app downloads and a clear schedule overview, providing attendees with essential information in a concise format. A single-page flyer advertising the event applied the brand colours, featuring bright blue and natural green to create an optimistic and vibrant atmosphere that reflects the theme of growth.

Event Collaterals

A circle of seven buttons featuring tree designs and pronouns: he/him on brown and green, she/her on green and blue, and they/them on dark blue. They rest on a light surface.
A blue lanyard with a clipped ID badge is set against a light backdrop. The badge displays a decorative white design, featuring the text Name, Lastname, Organisation over a blue gradient background.
A white tote bag featuring a tree graphic is set against a light blue background. The text Leadership Conference appears above the tree, with Rooted Relationships, Growing Together below it.

To create a strong and cohesive brand that would stay with atendees, we designed various event collaterals. These included pronoun badges in the brand colours with the tree motif, branded lanyards for participant names, and tote bags featuring the full branding. These items enhanced the conference experience and reinforced the event’s visual identity.

Digital Assets

Digital assets included graphics for social media, ensuring a consistent and engaging digital presence. We also created Google Slides templates, one detailing sponsors and another for slide presentations, providing a polished and cohesive digital presence for the conference.

Side-by-side view of two Instagram posts showcasing designs for the 2024 Leadership Conference by equalityfed. The post on the left has a green background, while the one on the right features a blue background, both adorned with tree branch graphics. Each design includes the slogan Rooted Relationships Growing Together.

Two cards with tree designs. The left card is blue, featuring the text Thank You! and equalityfederation. The right card is white and grey, displaying Thank You!, Community Advocate, the American Atheists logo, and equalityfederation.

Poster for the Equality Federation Leadership Conference 2024, featuring a graphic of a tree. The tagline reads: Rooted Relationships Growing Together. The background is brown with a white overlay displaying the text.

Collage of sponsor logos for the Leadership Conference 2023. Features Game Changer and Strategic Partners including Human Rights Campaign and Gilead, all set against a green background with a tree graphic.

A conference presentation slide deck featuring tree graphics and assorted templates. Key topics covered are collaborative governance and unlearning intolerance. Two slides showcase gym images. A Thank You slide includes the equalityfederation.org logo.

Side-by-side view of two Instagram posts showcasing designs for the 2024 Leadership Conference by equalityfed. The post on the left has a green background, while the one on the right features a blue background, both adorned with tree branch graphics. Each design includes the slogan Rooted Relationships Growing Together.

Two cards with tree designs. The left card is blue, featuring the text Thank You! and equalityfederation. The right card is white and grey, displaying Thank You!, Community Advocate, the American Atheists logo, and equalityfederation.

Poster for the Equality Federation Leadership Conference 2024, featuring a graphic of a tree. The tagline reads: Rooted Relationships Growing Together. The background is brown with a white overlay displaying the text.

Collage of sponsor logos for the Leadership Conference 2023. Features Game Changer and Strategic Partners including Human Rights Campaign and Gilead, all set against a green background with a tree graphic.

A conference presentation slide deck featuring tree graphics and assorted templates. Key topics covered are collaborative governance and unlearning intolerance. Two slides showcase gym images. A Thank You slide includes the equalityfederation.org logo.

Print Assets

Two vibrant event posters for the Equality Federations Leadership Conference 2024. The first poster says Opening Reception, while the second welcomes with Welcome! Both display a stylised tree design and feature the tagline, Rooted Relationships Growing Together.
Two panels on a blue background. Left panel: Text reads Thank you to our 2024 sponsors with multiple company logos displayed beneath. Right panel: Text reads Join us on our official event app! followed by instructions and a QR code for downloading the app.

Our print assets focused on the event leaflet booklet and single-page flyers. The leaflet provided a comprehensive overview of the conference, including speaker bios, the program, and sponsor information. The flyers, using the brand’s vibrant colours, effectively advertised the event and conveyed key themes.

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