Firefly Advising
Firefly is a consultancy service led by Arden Everson. They help people to articulate what they need to be happier at work, and help businesses create environments where people can thrive. We were starting from point zero with Firefly, helping the enterprise create a unique visual identity and launch their first ever website. Exciting stuff!
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Firefly Advising
Our Role
Branding / UX/UI / Development
Branding
Arden wanted the brand’s eponymous fireflies to be incorporated in the branding and logo design. You can see the working we did around the firefly illustration in the image below. The client had a reasonable idea of the colour palette they wanted, and sent us good design references. We sourced free versions of the custom fonts the client desired to help keep costs of the project down. There’s an intentional duality in Firefly’s branding. It’s quirky and approachable with blocky shapes and bright colours, but also clean and professional.
Website
Creating the website was a lot of fun as it meant playing with the shapes and motifs we’d created during the branding process. We created a range of interactive components to spark a sense of curiosity and wonder. For example, the information cards on the homepage flip when you click on them, and particular content pieces only appear when the user interacts with them.
The idea behind high user-interaction was to create a memorable and meaningful experience. Because of the simple site structure, almost all of the functionality remained the same for mobile and table, aside from some of the hover effects, which were dependent on a desktop cursor.
Modular Layout
Firefly was built using a modular layout on WordPress. We created flexible content blocks, which means that the client can create new pages using the blocks we’ve created for them. This is distinct from designing full page templates, which always have the same structure, meaning the client can add new pages as her business evolves.
Testimonial
“I absolutely loved working with Lutalica on my branding and website. I get compliments at least once a week related to the great work you did — thank you for bringing my vision of a joyful brand to life and being such wonderful humans to work with!”
– Arden Evenson, Founder of Firefly Advising
