Not A Phase
Not A Phase is a trans-led charity dedicated to supporting trans and gender-diverse adults through advocacy, social projects, and funding initiatives. We first designed and developed their website in 2023, following the brand guidelines created by the agency Weirdo. In 2024, after Weirdo rebranded Not A Phase, we enhanced the site by redesigning the homepage and updating the web templates to align with the new brand identity.
Credits
Branding: Weirdo
UX Design: Pietro Righini
UI Design: Zoe Tang and Federica Minini
Development: Nata Sheketa and Sofiia Bondarenko
Following the updated brand guidelines from Weirdo, we redesigned Not A Phase’s website to provide a bold online presence full of colour, animation, and interactive elements. The homepage now includes a series of playful hover-activated elements to add movement, enhancing user engagement while maintaining accessibility. The colour palette has been updated for both dark and light modes, featuring vibrant shades that align with the new branding.
The full-width homepage stacks vertically on mobile, with banners seamlessly re-orientating to fill a 9:16 screen. The user can scroll continuously or click on the animated arrows, which jump directly down to the next screen (scroll-jacking).
Mobile and tablet designs also feature ‘read more’ cards, so the visitor can access more information without navigating to a different page.
Dark Mode
We’ve designed the sites with two colour palettes, so users can decide how they’d like to experience the site. Users can toggle to dark mode, which includes shades of deep mauve and soft black, complemented by yellow and pink accents.
