Branding + Art Direction + Editorial + UX/UI + Collateral
Vagina-nomics is a feminist platform de-stigmatising pleasure through art and design. We produced two magazines, organised events and brought together like-minded artists from a variety of disciplines. Vagina-nomics attempts to normalise the conversation around taboo subjects such as sex life, sexual health, body positivity, female empowerment and gender equality.
Creative Direction: Cecilia Righini
Words and Editing: Gabriela Dittrichova
Art Direction: Catarina Bernardi
The first feminist magazine destigmatising female pleasure through art and design. Through a variety of thought-provoking articles created by leading feminist authors and collaborating with a variety of creatives, the first issue gave a voice to those who feel ashamed of discussing pleasure in public, yet are eager to communicate their opinions about sex, sexual health, gender, identity etc.
Vagina-nomics Issue #2 is focused on the theme of gender and the relationships between masculinity and femininity. It uncovers the historical context of how the stereotypes were developed, talks about the naming of genders and what such classification is forcing us to do.
Website and Digital Assets
The branding for Vagina-nomics had multiple iterations, as well as the website. Built from scratch on WIX, the platform hosts a blog and an e-commerce section.
Vagina-nomics’ Instagram profile featured mostly the artists, writers and creative we collaborated with for the magazines. Many GIFs and promotional video were also created, as the one for the successful Kickstarter campaign to fund issue #2.
The first two-day pop-up shop was at UAL: London College of Communication in November 2018.
Pop-up shops in UAL: Central Saint Martins (left) and UAL: Camberwell College of Arts (right).
Events and pop-up shops have been essential to building our community. More than just promoting the magazines, we also sold the artwork of the artists featured in them.
Vagina-nomics merchandise includes a tote bag, a pin, stickers and cards.