Vagina-nomics

Branding + Art Direction + Editorial + UX/UI + Collateral

Vagina-nomics is a feminist platform de-stigmatising pleasure through art and design. We produced two magazines, organised events and brought together like-minded artists from a variety of disciplines. Vagina-nomics attempts to normalise the conversation around taboo subjects such as sex life, sexual health, body positivity, female empowerment and gender equality.

Credits

Creative Direction: Cecilia Righini

Words and Editing: Gabriela Dittrichova

Art Direction: Catarina Bernardi

Magazine

The first feminist magazine destigmatising female pleasure through art and design. Through a variety of thought-provoking articles created by leading feminist authors and collaborating with a variety of creatives, the first issue gave a voice to those who feel ashamed of discussing pleasure in public, yet are eager to communicate their opinions about sex, sexual health, gender, identity etc.

First issue of Vagina-Nomics and on the cover there is a drawing of a female body shown with breasts and a pink bush in genitalia.

Contents page of the first issue of Vagina-nomics.

Some pages of Vagina-nomics about Mude design, there is a person with a pink sweater sitting behind the balloons of the letters of m, u, d, e.

Some pages of Vagina-nomics about Vulvodynia, on the left page there is a black and white drawing of a vulva and on the right there is text.

In some pages of Vagina-nomics, there is an illustration among the text showing two people making out while a part of one's body is shown as a dragon with the light reflected from the laptop in front of them.

Vagina-nomics Issue #2 is focused on the theme of gender and the relationships between masculinity and femininity. It uncovers the historical context of how the stereotypes were developed, talks about the naming of genders and what such classification is forcing us to do.

Second issue of Vagina-nomics, on the cover there is an illustration of a person with short hair, mustache, breast hair an earring and makeup.

Contents page of the second issue of Vagina-nomics.

Some pages of Vagina-nomics including text about gender and four illustrations of women.

On the left page of Vagina-nomics, there is a drag queen looking in a mirror and on the right there is the same drag queen with green glasses.

In some pages of Vagina-nomics, there is an illustration of a naked female spreading their hands and having a bouquet covering the genitalia.

Website and Digital Assets

The branding for Vagina-nomics had multiple iterations, as well as the website. Built from scratch on WIX, the platform hosts a blog and an e-commerce section.

Vagina-nomics’ Instagram profile featured mostly the artists, writers and creative we collaborated with for the magazines. Many GIFs and promotional video were also created, as the one for the successful Kickstarter campaign to fund issue #2.

Events

Some people from the team of Vagina-nomics behind a table with frames, issues and pins for sale in a pop-up shop.

The first two-day pop-up shop was at UAL: London College of Communication in November 2018.

Some people from the team of Vagina-nomics behind the pop-up shop table with a roll-up poster. Two people from Vagina-nomics with a smaller pop-up shop and one of them is waving.

Pop-up shops in UAL: Central Saint Martins (left) and UAL: Camberwell College of Arts (right).

Events and pop-up shops have been essential to building our community. More than just promoting the magazines, we also sold the artwork of the artists featured in them.

Several issues of Vagina-nomics, some pins and illustrations laid on a white surface for sale.

A person holding a pair of earrings and there are some t-shirts in the pop-up shop of Vagina-nomics.

Two people from Vagina-nomics with name tags on them chatting in the pop-up shop.

Several issues of Vagina-nomics for sale for 12 pounds.

Merchandising

Vagina-nomics merchandise includes a tote bag, a pin, stickers and cards.