Vagina-nomics is a feminist platform de-stigmatising pleasure through art and design. We produced two magazines, organised events and brought together like-minded artists from a variety of disciplines. Vagina-nomics attempts to normalise the conversation around taboo subjects such as sex life, sexual health, body positivity, female empowerment and gender equality.
Visual Identity / Editorial / Art Direction / Web
The first feminist magazine destigmatising female pleasure through art and design. Through a variety of thought-provoking articles created by leading feminist authors and collaborating with a variety of creatives, the first issue gave a voice to those who feel ashamed of discussing pleasure in public, yet are eager to communicate their opinions about sex, sexual health, gender, identity etc.
Vagina-nomics Issue #2 is focused on the theme of gender and the relationships between masculinity and femininity. It uncovers the historical context of how the stereotypes were developed, talks about the naming of genders and what such classification is forcing us to do.
Website and Digital Assets
The branding for Vagina-nomics had multiple iterations, as well as the website. Built from scratch on WIX, the platform hosts a blog and an e-commerce section.
Vagina-nomics’ Instagram profile featured mostly the artists, writers and creative we collaborated with for the magazines. Many GIFs and promotional video were also created, as the one for the successful Kickstarter campaign to fund issue #2.
The first two-day pop-up shop was at UAL: London College of Communication in November 2018.
Pop-up shops in UAL: Central Saint Martins (left) and UAL: Camberwell College of Arts (right).
Events and pop-up shops have been essential to building our community. More than just promoting the magazines, we also sold the artwork of the artists featured in them.
Vagina-nomics merchandise includes a tote bag, a pin, stickers and cards.
Cecilia Righini (they/them)
Founder and Creative Director of Studio Lutalica, Cecilia is a Design Manager and Creative Director specialised in Gender and Sexuality. They hold a BA (Hons) in Design Management and Culture and an MA in Gender, Media and Culture. They volunteer for LGBQ+ not-for-profits and have been involved in and produced multiple design projects for academic institutions. Visit their website/portfolio at ceciliarighini.com.
Gabriela Dittrichova (she/her)
Self-love and self-compassion writer and blogger. Gaby is an operations manager by day and a mindful copywriter by night. During her Design Management studies in London, she co-founded a feminist magazine Vagina-nomics. You can read more about her work and collaborate on gabrielleditt.com.
Catarina Bernardi (she/her)
Head of Illustration
Catarina was born and raised in São Paulo, Brazil and moved to London in 2017 to pursue a BA (Hons) in Illustration and Visual Media at UAL: London College of Communication. She started her career as an illustrator, working with manual techniques and selling her work at independent art fairs. Further in her studies, she became more interested in visual communication and found her space within creative agencies, working mainly with graphic design and art direction. So far in her creative journey, she had the opportunity to work with clients like TAG Heur, Domaines Barons de Rothschild, Absolut, Andros, Pepsi, Têtu and others. Visit her website/portfolio at catarinabernardi.com.