Content
Our designers excel in crafting compelling and diverse content that resonates with audiences across the globe. Studio Lutalica is dedicated to transforming your ideas into engaging narratives and visuals, whether you’re looking to enhance your digital presence or produce impactful print materials.
We collaborate closely with you to understand your unique needs and goals, ensuring that every piece of content we create is not only technically proficient but also aligned with your brand’s voice and values. From infographics and data visualisation to social media content and print collaterals, our comprehensive content creation services are designed to captivate and inform.
Selected Content Design Work
Creating Engaging Stories
Illustration
Illustrations are an incredibly useful visual tool. Compared to photography, hand-drawn and digitally rendered images can allow you to represent individuals, such as minors or vulnerable groups, without the ethical complications that can sometimes arise with other forms of visual content.
As well as being a tool to both represent and protect the identity of vulnerable groups, illustration can cover events, topics and subjects that might be too graphic if rendered in a realistic manner or through photography. We work with a number of illustrators, each with a wide, but distinct, stylistic repertoire. We start by getting to know you, so we can understand what you’re looking for and discover what you need. This ensures we come up with the key concepts that will drive the content you want to produce. Then we follow a recursive process of discovery, experimentation and finessing until we’re ready to implement your new work.
Infographics + Data Visualisation
Infographics and data visualisation are powerful tools for communicating complex information in an easily digestible format. We transform your data into visually engaging graphics that tell a story and highlight key insights. By combining creativity with analytical thinking, we ensure that your data is not only accurate but also compelling and easy to understand for your audience.
Environmental Graphics
Environmental graphics involve the strategic integration of graphic elements within physical spaces. This includes signage, wayfinding systems, and other graphic elements that enhance the experience of being in a space. Effective environmental graphics can improve navigation, provide essential information, and create a cohesive visual identity for your space. Whether it’s a retail store, office, museum, or hospitality venue, we help you create environments that are both functional and visually appealing.
Copywriting and Implementation
Studio Lutalica has produced bespoke copy for a wide variety of clients and for diverse mediums. We offer copywriting services for annual reports, websites, campaign collateral and more. Our copywriters start by auditing your current processes around writing and communications. If you don’t have an up-to-date tone of voice document, we recommend including a tone of voice discovery workshop as part of the project, but this can all be discussed when we finalise the details of the project.
People tend to scan over text when reading via a screen, so you need to harness web-specific techniques to get your message across. We offer support for how to hit and embed all of the key SEO targets to ensure your content is reaching the top of the algorithm and being seen by as many people as possible. At Studio Lutalica, we are all about diversity and inclusion. As a result, we pride ourselves on our ability to ensure that your copywriting is accessible for all audiences by making sure basic requirements such as alt text, structure, space, contrast and hyperlinks are met.
Social Media Graphics + Templates
In the ever-growing digital world, social media can be a pivotal tool for interacting with your target audience, sharing information and establishing virtual communities and networks. Here at Studio Lutalica, we can offer you direction and advice by creating social media guidelines for your organisation. This often involves designing templates for content to be posted on sites including, but not limited to, Instagram, Twitter, LinkedIn and Facebook.
We want you to get value for money, so embedded in our approach is considerations that will allow you to build a lasting impact. Our open and communicative engagement method allows us to understand what you’re looking for and discover what you need. Once we are familiarised with your visual values as a client, we will build social media design templates on a platform that works for you – we recommend Figma or Canva. Our intensive discovery phase means we welcome feedback in every step of the designing process, always leaving you with a final product that both matches your creative vision and attracts the attention of your target audience.
Presentation and Deck Creation
If you’ve got a big pitch or series of pitches to make, or if you offer any kind of service, it’s well worth investing in your slides, presentation visuals and decks. We can create templates that will elevate your brand and make a lasting impact on your audience. Our expertise in design and understanding of the importance of professional presentations help people in a range of industries and fields make an impact.
A well-designed presentation shows that you believe in what you’re doing and that you respect your audience’s time and attention. It subtly communicates that you care about the details and are committed to seeing things through. Slide presentations and decks with consistent branding elements (colours, fonts, logos, etc.) reinforce your brand identity, increasing brand recognition and establishing trust and credibility with your audience.
If you commission us to create templates, rather than a specific slide deck, we’ll also work hard to provide something versatile and sustainable. Templates are also a good way of making your slide or deck creations more efficient, as they offer you a structured format that you just need to duplicate and update each time. Let us know what you need and we’ll help you build something novel and engaging!
Print Collaterals
Print collaterals include leaflets, billboards, posters, brochures, and mail inserts. Basically, anything you print that is part of a campaign or awareness-raising exercise. This is about the tangible material that brings your ideas to life in the physical domain. If you’re looking to create some buzz or share important information, let us help you do it.
Printed materials can be a powerful way of sticking in people’s heads. Think of billboards, bus stop posters, printed flyers, and advertisements in tube stops—all designed to catch the eye and create awareness. For a while at least, these printed assets become part of someone’s daily commute or trip to the local shops. When done right, you can situate your message in someone’s internal and external landscape, where you have the potential to form a lasting impression.
Collateral is the industry name for any supporting materials that accompany a main publication or an event. For example, if you’re releasing a report, you might also create print materials to disseminate its contents. This can include eye-catching posters that grab attention, inserts for post that provide additional information, and other materials that reinforce your message. We can help you create visually appealing and cohesive collateral that aligns seamlessly with your brand identity.
Beyond aesthetics, we recognise that collateral and printed assets have a powerful impact on perception and action. Together with your specific needs, we aim to connect with your audience and drive meaningful results for your business or cause.