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Strategy

A well-thought-out strategy is the backbone of any successful project. Our consultancy services are designed to provide you with the insights, tools, and support needed to achieve your goals. Whether you’re looking to refine your brand, understand your audience, or improve your digital presence, we’re here to help.

Our team of experts combines industry knowledge with lived experiences to offer a unique perspective on strategy and consultancy. We work closely with you to develop customised solutions that align with your values and objectives, ensuring that every project we undertake is impactful and meaningful.

Selected Strategy Work

Guiding Your Vision Forward

Brand Strategy

Creating a strong brand is essential to connecting with your audience and conveying who you are. We’ll help you define your brand’s direction and positioning, ensuring it reflects your mission and resonates deeply with your audience.

We start by immersing ourselves in your business, understanding your goals and challenges. Through discovery sessions and market research, we identify trends and opportunities. Our approach, rooted in intersectional feminism and inclusivity, ensures your brand stands for something meaningful.

We’ll help you articulate your core values and vision, forming the foundation of your brand identity. By defining your unique value proposition, we align it with your long-term mission and short-term goals. Understanding your target audience is key, and we create a brand that truly speaks to them.

Expect increased brand recognition, stronger customer loyalty, and a clearer market position. By partnering with Studio Lutalica, you’re investing in a brand that’s authentic, inclusive, and poised for sustainable growth.

Learn more about our Branding services here.

User Research

Understanding your audience is key to creating effective products and services. At Studio Lutalica, our User Research service delves deeply into the needs, behaviours, and motivations of your target users. We conduct thorough research, including surveys, interviews, and usability testing, to gather valuable insights that inform every decision.

We recognise the limitations of demographic research and understand that everyone is different. That’s why we focus on truly understanding who your users are, beyond just statistics. Our approach is human-centred, ensuring that every insight is informed by real user experiences and tailored to your specific context.

At the same time, we believe in the value of lived experience and the benefits of research. By combining these elements, we create a comprehensive understanding of your audience. This ensures that the final outcome not only resonates with your users but also meets their needs effectively.

Whether it’s for digital or non-digital products, our research helps you connect with your audience on a deeper level, leading to more meaningful and impactful outcomes.

Content Strategy

Having a detailed content strategy plays an essential part in your brand’s planning, development, and management process. We can give you direction and advice by creating guidelines to assist with content creation, image use, and copywriting, keeping your long-term mission and short-term goals in mind.

We conduct research into similar organisations in your field to establish which content is gaining traction and identify gaps in the market. This helps us create a content strategy that fits your vision and addresses your target demographic effectively.

Our collaborative approach ensures that your content strategy is both innovative and practical, driving meaningful engagement with your audience.

Accessibility Reviews and Training

Accessibility is a core value at Studio Lutalica – in fact it’s the fourth point in our Manifesto. Our Accessibility Reviews and Training services are designed to help you make your communications more accessible and integrate these practices into your way of working moving forward. We review key materials such as websites, reports, social media content, and tone of voice guides, providing detailed recommendations to improve accessibility.

Our accessibility offerings include:

  • Comprehensive Audits: We conduct thorough audits of your digital and physical materials, identifying accessibility issues and areas for improvement.
  • Detailed Recommendations: We provide actionable recommendations tailored to your specific needs, ensuring that your communications are accessible to everyone, including people with disabilities.
  • Customised Training: Our training sessions are adapted to your organisation’s requirements, equipping your team with the knowledge and skills needed to implement inclusive design principles.
  • Ongoing Support: We offer ongoing support to help you integrate accessibility into your processes, ensuring that accessibility becomes a core part of your way of working.

By working with us, you can ensure that your communications are not only compliant with accessibility standards but also inclusive and welcoming to all. Our approach is rooted in our commitment to intersectional feminism and social justice, ensuring that everyone feels valued and included.

SEO (Search Engine Optimisation)

SEO is the practice of enhancing your website so that it ranks higher in search engine results. This involves a combination of strategies aimed at making your site more attractive to search engines like Google, making it easier for people to find you online.

An initial investment in SEO can have a long-term positive impact, with limited resources needed to keep it up, so you can keep getting new visitors to your platform. Our SEO consultancy services are designed to guide and support your team in optimising your digital content.

We offer comprehensive SEO advice tailored to your brand’s unique voice and objectives. This might include:

  • Keyword Research: We help you identify relevant keywords that your audience is searching for and guide you on how to incorporate these keywords naturally into your content.
  • On-Page SEO: We provide advice on optimising individual pages, including title tags, meta descriptions, header tags, content, and URL structure.
  • Technical SEO: We guide you on improving site speed, mobile-friendliness, and site architecture to enhance the backend of your website.
  • Link Building: We offer strategies for internal and external linking to boost your site’s authority and ranking.
  • Content Strategy: We work with you to develop a content strategy that aligns with your SEO goals, planning and creating content that attracts and engages your target audience.

Cyber Security Consulting

In today’s digital age, protecting your digital assets from cyber threats is more important than ever. Our Cyber Security Consulting services involve assessing and improving your digital security measures. We help identify vulnerabilities, implement robust security protocols, and provide training to safeguard your digital assets against cyber threats, ensuring the integrity and confidentiality of your data. Our team has undergone specialised training to provide you with the most up-to-date and effective security solutions. We prioritise your security, so you can focus on what you do best, knowing that your digital environment is secure and you’re doing right by your audience.

Designing for Developer Training

Improve your workflows and the quality of your designs with our Designing for Developers training. This training addresses common issues that arise in web and app development projects due to a lack of understanding between designers and developers.

We teach you how to create seamless, user-friendly digital products by enhancing collaboration and communication with developers. Our practical, hands-on training covers topics such as improving design handoff, designing for responsiveness, and design systems. The training is tailored to the needs of each agency, studio, or individual, and we provide ongoing support to ensure the skills learned are put into practice. Achieve greater efficiency, better digital products, and happier clients with our expert guidance.

Talks and Panel Discussions

Studio Lutalica is available for talks and panel discussions on a variety of topics, including design, accessibility, LGBTQ+, feminism, neurodivergence, and the intersections of these themes. Our team brings a wealth of knowledge and lived experience, making our talks insightful and engaging. Whether it’s a conference, workshop, or public event, we’re here to share our expertise and foster meaningful conversations. We aim to inspire and educate, creating spaces where diverse voices and perspectives are heard and valued.