Web
Website Design and Web Development are some of our most our most popular services, from solo founders landing pages to global organisations large sites. Between our talented core team and our wider pool of specialists, we can meet all your web design needs. A website can be many things, but first and foremost it’s an opportunity to make a connection.
When someone first hears about you or your enterprise, their most likely next move is to Google you. Creating a site that effectively represents you will help you hit it off with your audience. Depending on what you do, it may be the final interaction your visitor has with your business or organisation – so it’s worth getting it right!
Selected WordPress Websites
Building Your Digital Presence
User Experience (UX)
User Experience (UX) is about optimising how your audience uses your website or app. It might help to think of UX from the perspective of a website visitor. Our job is to work with you to map out the journey, or potential journeys, visitors might make through your website.
We consider top-level journeys, but it also goes right down to the design of links and buttons. For example, if you want someone to click on a button to get to the next stage of the journey, you might ask: is the interaction between whitespace and content optimised to direct focus to the button? Is the button text exciting? Is it clear what is being offered, should the user click on the button?
Fundamentally, UX is an interaction between the needs of your audience and the needs of your business or organisation. What do they want from you and what do you want from them? This doesn’t mean being aggressive or controlling. If all goes well, your goals and those of your audience won’t be in conflict: ultimately, you want to leave your site visitor feeling satisfied so they keep coming back!
User Interface (UI)
User Interface (UI) describes what the website user sees and interacts with. Everything on your website is technically UI, but the key elements designers focus on include the Navigation Bar, Buttons, Links, and CTAs (Call to Actions). These are the signposts that help your visitor navigate your website successfully.
Let’s say your business goal is to get more clients. The end-point of the journey might be a contact form on the services page. To get the visitor to take this ultimate action, the user journey might begin with a showreel, a warm welcome, or some interest-based content to build trust, excitement, or familiarity before getting to the ‘conversion’ point. There might be several routes to increase these positive feelings, alongside options to go directly to the end-point of the journey, to allow for individual differences between audience members.
Video Editing
Our video editing services bring your visual content to life. Whether it’s a promotional video, a social media clip, or a documentary, we ensure your message is communicated effectively. We handle everything from cutting and editing footage to adding special effects, transitions, and sound design.
We see video content everywhere now – from our friends, brands, and broadcasters, to social media platforms and internet forums. The video format is growing across all platforms, and its budgets are increasing accordingly.
Studio Lutalica specialises in using video to advocate, explain, educate, and inform. Our team includes creatives who specialise in film editing and social media management, ensuring we can offer reliable advice and all the finishing touches you need to publish your content.
Our Video Editing Services Include:
- Editing and Cutting Footage: We handle everything from trimming clips to sequencing them into a cohesive narrative.
- Adding Captions and Subtitles: Ensuring your video is accessible to all audiences.
- Incorporating Graphic Elements: Adding logos, lower thirds, and other visual elements to enhance your video.
- Special Effects and Transitions: Using effects and transitions to make your video visually appealing.
We use storyboarding as a roadmap to guide us through the video editing process. We research, ideate, and elaborate on the concepts you like, ensuring all your video needs are clarified and understood every step of the way.
Animation
Animation means the creation of movement, adding dynamic elements to visual content. In the context of digital design, animati
on can significantly enhance user experience on websites and apps.
Why Add Animation to Your Digital Content?
- Simplifies Complex Ideas: Animation can translate complex ideas quickly and sharply. By visually breaking down intricate concepts, animated content becomes easily understandable and engaging for a wider audience.
- Increases Memorability: The combination of visuals, motion, and storytelling creates a lasting impact on viewers, increasing brand recall and sharing potential. It helps businesses stand out and leaves a strong impression on their target audience.
- Versatile Representation: You can represent whatever you like, no matter how expensive, dangerous, or unusual. Animation provides a versatile medium to showcase your ideas creatively.
- Boosts Engagement: Animation is known to directly increase engagement and appeal to algorithms on major platforms. Whether it’s short clips, explainer videos, or GIFs, animated content is understood to outperform static content almost every time.
Our Animation Services Include:
- 2D and 3D Animations: From simple 2D animations to complex 3D graphics, we create animations that enhance your digital presence.
- Motion Graphics: Adding movement to visual elements to make your content more engaging.
- Interactive Animations: Creating interactive elements for websites and apps to improve user experience.
Let us help you leverage the power of animation and create visually compelling content that will resonate with your audience.
WordPress
WordPress is our top recommendation for its unmatched flexibility and ease of use. It supports modular layouts, allowing you to create pre-templated content blocks for building new pages and editing existing ones without needing a developer.
We’ve crafted modular websites for clients like Firefly Advising, re|scripted, Not A Phase, and I’m From Driftwood, empowering them to make updates independently moving forwards.
For those with e-commerce needs, WordPress also offers WooCommerce, a customizable platform that might perfectly suit your requirements.
Webflow
Webflow is a powerful cloud-based design tool and CMS, celebrated for its user-friendly interface that allows clients to build early versions of their websites.
Its intuitive design capabilities make it a favourite for those seeking creative freedom without compromising on quality.
We’ve developed award-winning websites on Webflow for clients such as the inclusive advertising agency Weirdo and the LGBTQ+ sexual health startup LVNDR. Our work for SmarterLicense is another good example of the creative potential for Webflow.
Headless
For those seeking speed and limitless customisation, Headless CMS platforms are unparalleled.
They allow seamless integration with any content management system, offering the flexibility to tailor your site to precise specifications.
While requiring expert, high-end development due to the absence of pre-existing architecture, the investment ensures a unique, high-performance website that stands out.
React is the coding language we use to develop platforms with Headless CMS. Check out our work for AQDA to see the potential results!
Shopify
Shopify is the go-to platform for e-commerce businesses, providing robust pre-coded solutions for checkout, discounts, and subscriptions. This reduces the need for extensive custom development, allowing you to focus on enhancing your online store’s functionality.
As a leading CMS in the e-commerce space, Shopify offers ongoing support and innovative plugin solutions, ensuring your store remains cutting-edge.
We built Andy For Pride‘s ace website on Shopify.
Wix and Editor X
Wix and Editor X cater to non-developers with their easy-to-edit platforms, though they come with limited functionality. They are ideal for those who want a quick setup and straightforward management. However, maintaining brand consistency might require professional oversight. As of November 2023, we’ve discontinued using Wix due to their links with Israel. For more information, please visit the Boycott, Divest, Sanctions (BDS) Movement.
Selected Webflow Websites
Web Process
The discovery process allows us to scope out key project requirements, strategic objectives, your audience and your visual preferences. We’ll kick things off by sending over a series of questions and then reviewing your answers on a call, with key members of the team. It also helps us get to know each other and establish expectations, so it’s a really valuable part of the Digital Design process.
Following on from the workshop, we’ll put together a moodboard so you can see the aesthetic direction we’re anticipating for the project. Depending on the outcome of the discovery phase, the moodboard document might be broken down by layout, animations and other specific functionalities.
The exact nature of this work will depend on the scope of the project. A complete package involves exploratory user journey mapping, as well as surveys and interviews with your audience, so we can create the most effective website architecture and navigation.
For your review, we’ll deliver a sitemap, conveying the structure of the site and (if applicable) a migration plan and a UX discovery document, with insights into your audience’s on-site behaviour.
Our UX Designers will also create wireframes for your review (a skeleton of the site to show the structure and the user journey). These are usually black and white and do not include the final content (text and images).
When the wireframes and key functionality are established, our designers can develop the aesthetic concepts from the ideation stage and create full web page templates for your review. Normally, we’ll begin with key pages and iterate these across the full site, pending feedback and approval.
We typically divide our development phase into sprints, where we code the front end of a single page and set up the styles and header tags. We are always careful to write clean code for both accessibility and performance (SEO and page load speed) purposes.
Our QA team will perform a series of checks and tests, to pick up any errors or issues. We then fix any bugs.
When we design a website, we always consider the level of experience of the people who will be updating content on a day-to-day basis. For these people, we’ll hold a training session, which we’ll record so you can return to it as needed.
At this stage, text, images, videos and any other content can be uploaded. Some of our clients handle this stage of the process themselves, while others will hire us to take care of it.
In preparation for going live, we’ll perform a final series of checks and bug fixes, and then migrate the site from staging to the main domain. Following completion of the development, we include 3 months of free bug fixes as part of our agreement. Many of our clients choose to set up an ongoing maintenance contract on top of this, which might cover QA, content implementation, SEO audits and delivering on future requests from your team.
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