Web
Your website is your digital home, and it needs to be built for impact. It’s your most powerful platform for building community, sharing your story, and driving action. It’s the first place people go to understand your mission, and it needs to work as hard as you do.
We design and develop websites that are strategic, accessible, and authentically inclusive. From landing pages for solo founders to complex sites for global organisations, our approach is rooted in your purpose. We create digital experiences that don’t just represent your vision, but actively work to achieve it.
Building Your Digital Presence
A successful website is built on a simple idea: respecting the user. Our design process is a deep dive into the journey your audience will take, ensuring every interaction—from the site structure to the smallest button—is intuitive and purposeful.
Our lived experience as a queer and feminist team means we build with inclusivity at the core. We collaborate with you to align your goals with your community’s needs, creating a seamless experience that guides visitors to act—whether that’s making a donation, joining your cause, or simply feeling seen.
User Interface (UI) describes what the website user sees and interacts with. Everything on your website is technically UI, but the key elements designers focus on include the Navigation Bar, Buttons, Links, and CTAs (Call to Actions). These are the signposts that help your visitor navigate your website successfully.
Let’s say your business goal is to get more clients. The end-point of the journey might be a contact form on the services page. To get the visitor to take this ultimate action, the user journey might begin with a showreel, a warm welcome, or some interest-based content to build trust, excitement, or familiarity before getting to the ‘conversion’ point. There might be several routes to increase these positive feelings, alongside options to go directly to the end-point of the journey, to allow for individual differences between audience members.
WordPress is our top recommendation for its unmatched flexibility and ease of use. It supports modular layouts, allowing you to create pre-templated content blocks for building new pages and editing existing ones without needing a developer.
We’ve crafted modular websites for clients like Firefly Advising, re|scripted, Not A Phase, and I’m From Driftwood, empowering them to make updates independently moving forwards.
For those with e-commerce needs, WordPress also offers WooCommerce, a customizable platform that might perfectly suit your requirements.
Webflow is a powerful cloud-based design tool and CMS, celebrated for its user-friendly interface that allows clients to build early versions of their websites.
Its intuitive design capabilities make it a favourite for those seeking creative freedom without compromising on quality.
We’ve developed award-winning websites on Webflow for clients such as the inclusive advertising agency Weirdo and the LGBTQ+ sexual health startup LVNDR. Our work for SmarterLicense is another good example of the creative potential for Webflow.
For those seeking speed and limitless customisation, Headless CMS platforms are unparalleled.
They allow seamless integration with any content management system, offering the flexibility to tailor your site to precise specifications.
While requiring expert, high-end development due to the absence of pre-existing architecture, the investment ensures a unique, high-performance website that stands out.
React is the coding language we use to develop platforms with Headless CMS. Check out our work for AQDA to see the potential results!
Shopify is the go-to platform for e-commerce businesses, providing robust pre-coded solutions for checkout, discounts, and subscriptions. This reduces the need for extensive custom development, allowing you to focus on enhancing your online store’s functionality.
As a leading CMS in the e-commerce space, Shopify offers ongoing support and innovative plugin solutions, ensuring your store remains cutting-edge.
We built Andy For Pride‘s ace website on Shopify.
Wix and Editor X cater to non-developers with their easy-to-edit platforms, though they come with limited functionality. They are ideal for those who want a quick setup and straightforward management. However, maintaining brand consistency might require professional oversight. As of November 2023, we’ve discontinued using Wix due to their links with Israel. For more information, please visit the Boycott, Divest, Sanctions (BDS) Movement.
Selected Webflow Websites
Web Process
The discovery process allows us to scope out key project requirements, strategic objectives, your audience and your visual preferences. We’ll kick things off by sending over a series of questions and then reviewing your answers on a call, with key members of the team. It also helps us get to know each other and establish expectations, so it’s a really valuable part of the Digital Design process.
Following on from the workshop, we’ll put together a moodboard so you can see the aesthetic direction we’re anticipating for the project. Depending on the outcome of the discovery phase, the moodboard document might be broken down by layout, animations and other specific functionalities.
The exact nature of this work will depend on the scope of the project. A complete package involves exploratory user journey mapping, as well as surveys and interviews with your audience, so we can create the most effective website architecture and navigation.
For your review, we’ll deliver a sitemap, conveying the structure of the site and (if applicable) a migration plan and a UX discovery document, with insights into your audience’s on-site behaviour.
Our UX Designers will also create wireframes for your review (a skeleton of the site to show the structure and the user journey). These are usually black and white and do not include the final content (text and images).
When the wireframes and key functionality are established, our designers can develop the aesthetic concepts from the ideation stage and create full web page templates for your review. Normally, we’ll begin with key pages and iterate these across the full site, pending feedback and approval.
We typically divide our development phase into sprints, where we code the front end of a single page and set up the styles and header tags. We are always careful to write clean code for both accessibility and performance (SEO and page load speed) purposes.
Our QA team will perform a series of checks and tests, to pick up any errors or issues. We then fix any bugs.
When we design a website, we always consider the level of experience of the people who will be updating content on a day-to-day basis. For these people, we’ll hold a training session, which we’ll record so you can return to it as needed.
At this stage, text, images, videos and any other content can be uploaded. Some of our clients handle this stage of the process themselves, while others will hire us to take care of it.
In preparation for going live, we’ll perform a final series of checks and bug fixes, and then migrate the site from staging to the main domain. Following completion of the development, we include 3 months of free bug fixes as part of our agreement. Many of our clients choose to set up an ongoing maintenance contract on top of this, which might cover QA, content implementation, SEO audits and delivering on future requests from your team.
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