akt
akt is a registered charity offering routes into safe housing and support services to LGBTQ+ young people, at risk of, or experiencing homelessness or a hostile living environment.
The charity supports young people aged 16-25 into safe homes, employment, education or training in a welcoming environment that celebrates the diversity of LGBTQ+ identities. In collaboration with Fat Beehive, we redesigned and developed the charity’s website on WordPress.
Credits
Brand Refresh: Zoe Tang
UX Design: Eva Kamenetski
Copywriting: Lily Hannigan and Georgie Matthews
Developer: Sofiia Bondarenko
Brand Refresh
Akt sought a brand refresh to align with their target demographic of 16-25 year olds. We suggested a more dynamic website featuring new graphics and real-life photographs to foster a sense of community, moving away from the prior illustration-heavy branding. We incorporated diverse images of young LGBTQ+ individuals to modernise the site. For brand consistency, we kept purple as the brand’s core colour, complemented by a new palette of pink and blue, to maintain brand consistency and reflect the vibrant spirit of the community akt serves.
