akt

For a youth homelessness charity, the website has to do more than look good. It needs to help someone find the right support quickly, work out what to do next, and feel safe enough to take that next step.

akt also holds a large and evolving bank of resources, service information, and blog content. Without a clear structure, consistent voice, and an approach to keeping pages evergreen, critical information can become harder to find over time.

And the brand needed to feel right for a 16–25 audience, reflect LGBTQ+ diversity and community, and still feel recognisable to existing supporters.

We began with a UX audit and used those findings to improve the site’s structure, layout, and functionality. Accessibility was a core priority, so we focused on user-friendly navigation, clearer page hierarchies, and responsive patterns that translate well across devices.

Alongside the UX work, we supported a brand refresh to better connect with a younger demographic. We recommended moving away from an illustration-heavy approach in favour of new graphics and real-life photography that fosters a sense of community. We retained purple as akt’s core brand colour for recognition, and introduced complementary pink and blue tones to broaden the palette while maintaining continuity.

We also helped akt establish a consistent tone of voice, creating guidance that supports more conversational, informal content while still handling sensitive topics responsibly. That voice was applied across key pages, resources, and content updates.

To improve findability and reach, we supported SEO-informed copywriting and content production, including strengthening homepage messaging and reworking parts of akt’s resource bank so language is clearer, more accessible, and more aligned with the questions people search when looking for help.

Finally, we worked with akt on a website maintenance strategy, so content can be kept evergreen and accurately up to date, and the site continues performing well as services and information evolve.

This work gave akt a stronger, more coherent digital foundation that supports both service users and the team behind the scenes.

Clearer structure, accessibility improvements, and more direct routes into support help reduce friction for young people looking for help. A consistent visual and verbal identity helps the organisation show up as welcoming, trustworthy, and youth-focused.

The content and maintenance approach also protects organisational capacity by reducing repetition, supporting faster updates, and helping key support information stay accurate, discoverable, and usable over time.