Andy for Pride
Andy For Pride is an LGBTQ-owned and operated Pride brand committed to high-quality products, diverse suppliers, and giving back to the communities they serve. We brought the brand to life online with a bold Shopify build and a suite of social templates that feel unmistakably Pride: joyful, loud, and easy to use.
Project Team
UX Design: Cecilia Righini
UI Design: Federica Minini
Development: Sofiia Bondarenko
The Challenge
Andy For Pride needed an e-commerce experience that could carry more than just products. The website had to communicate values and community, feel exciting and celebratory, and still make it genuinely easy for people to browse, choose, and buy. The goal was “queer joy” without chaos, and movement without losing clarity.
What We Did
We designed a dynamic interface inspired by the energy of a Pride parade, using layered background elements and graphic depth to create a sense of celebration from the first scroll. A continuous banner adds motion and quickly surfaces key messages, which helps reinforce the brand story even for people who are moving fast.
Image masks, stickers, and playful branded shapes became a core design language across the site. We used them as frames, highlights, and hover interactions to spotlight special offers and featured products. Beyond aesthetics, this system gives the storefront a consistent visual shorthand that feels nostalgic and community-coded, echoing pre-social media queer subcultures while still functioning as a modern retail experience.
We added interactive hover states on product cards so browsing feels responsive and a little bit camp, without becoming distracting. The build was designed responsively, so the bold identity and interactive moments translate smoothly across desktop, tablet, and mobile.
Alongside the Shopify website, we designed custom social templates that reuse the same motifs (stickers, badges, frames, pops of colour) so Andy For Pride can keep a consistent, recognisable visual presence while moving quickly day to day.
Impact
The new storefront looks and feels like Andy For Pride’s values: confident, celebratory, and community-first. The visual system makes the site memorable and shareable, while the clear hierarchy and responsive UI keep shopping straightforward.
Just as importantly, the brand templates reduce the amount of “reinventing the wheel” required to show up online. That helps protect the team’s capacity, making it easier to keep messaging consistent, publish regularly, and stay focused on what matters: building community and redistributing resources through their work.
