Bloume Health
Bloume Health is building evidence-based support for people living with pelvic pain—care that’s too often delayed, dismissed, or misdiagnosed. Their mission is to close the Gender Pain Gap.
Led by Claudia Chisari (who undertook the UK’s first PhD on vulvodynia), Bloume needed a brand and communication toolkit that could meet people where they are: in pain, often exhausted, and often tired of not being believed. At the same time, the story had to stand up to clinical and research scrutiny.
We supported Bloume with a rename strategy and rebrand, plus fundraising-ready collateral: a pitch deck, a landing page, and social templates designed to help them communicate the problem, the approach, and the opportunity clearly.
Project Team
Rename: Lily Hannigan
Branding and UX/UI: Zoe Tang
The Challenge
Talking about pelvic pain publicly is already hard—many people have been dismissed for years before they find the right support. Bloume’s brand needed to feel safe and human without drifting into vague “wellness” language that can undermine trust.
The project also had to work across very different moments and audiences. An investor might spend minutes with a deck. A partner might want to see clinical credibility at a glance. A potential user might be looking for reassurance, clarity, and dignity—fast.
Finally, the system needed to be built for momentum. Bloume was growing, and the identity had to stretch from fundraising to product UI without being reinvented every time the company entered a new phase.
What We Did
We built a trust-led identity system designed to balance care with authority. Organic forms and subtle humanoid shapes brought warmth and recognisability, while a grounded green palette added a quiet scientific edge—paired with warm pinks for an updated-retro feel.
Typography choices were kept clear and legible, supporting accessibility and helping the overall experience feel calm rather than clinical.
From there, we translated the system into a pitch deck and collateral suite that could do the heavy lifting in fundraising conversations. Abstract shapes, flowy lines, and texture helped signal intimacy and lived experience, while a strong hierarchy kept the story structured and scannable.
To support day-to-day comms, we created social media templates that make it easier for the team to show up consistently while building awareness.
Finally, we set a landing page UI direction that formed the foundations for Bloume’s future product interface—approachable, accessible, and designed to support people managing genito-pelvic pain from home.
Impact
Bloume has a clearer, fundraising-ready narrative and a coherent visual toolkit to talk about the Gender Pain Gap with confidence.
The system makes it easier to communicate credibility and care side-by-side—helping Bloume build trust with both users and stakeholders, while keeping comms consistent as the product grows.
Just as importantly, the deck, templates, and UI direction reduce day-to-day friction. Instead of starting from scratch each time, the team can focus on telling the story well and building momentum.
