Cairngorms Pride
Cairngorms Pride is the UK’s first eco-Pride—championing queerness in people and in the natural world, year-round, across the Cairngorms National Park. Their work sits at the intersection of LGBTQ+ wellbeing and climate justice, rooted in community consultation and local partnerships.
We worked with the team on a brand refresh and website that holds queerness and ecology in balance. The goal was to create an identity that feels unmistakably of place—without leaning on tired visual shortcuts—and a digital home that feels like an invitation: calm, spacious, and welcoming to different audiences.
Project Team
Colour Palette + Brand Guidelines: Louise Jezequel
UX/UI: Federica Minini
Web Development: Elizaveta Komoltseva
The Challenge
Cairngorms Pride needed to communicate a clear political stance while staying warm and community-led. The identity had to feel grounded in the landscape, but not “outdoorsy” in a way that flattens the complexity of queer experience in rural places.
Digitally, they needed a website that could grow with their programme—multiple projects, events, and long-form content—without becoming a maze. That meant getting the information structure right, keeping navigation shallow, and setting up a system the team could confidently maintain.
What We Did
We developed a palette drawn from the National Park—warm browns, natural greens—using rainbow elements intentionally and sparingly, so Pride feels embedded rather than overlaid.
We created a logo that echoes the contours of the land, with a bright core that centres LGBTQ+ visibility as something deeply rooted in place.
We selected typefaces with accessibility and multilingual support in mind, designing with clarity, spacing, and legibility as core brand features—not an afterthought.
We translated the identity into a website experience that is calm and quietly radical, pairing illustration and colour with generous whitespace and straightforward navigation.
To support long-term sustainability, we set up a CMS-driven structure for projects, events, and articles—so new pages can be added without redesigning the site each time. We also supported the team to build confidence in updating content as the organisation evolves.
Impact
The refreshed brand gives Cairngorms Pride a recognisable, place-led visual language—one that can hold both celebration and seriousness, and speak to their mission at the intersection of queer visibility and environmental justice.
The website makes it easier for people to find their way in, understand what’s happening, and take part—without the content needing to compete for attention. A scalable CMS structure supports ongoing updates, helping the team keep pace with new projects and events while protecting the calm, accessible feel of the site.
