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Day Stack is a revolutionary app crafted to simplify list-making for neurodiverse individuals, particularly those with ADHD and autism. The app creators approached us with the need for branding that not only functions effectively but also feels welcoming and accessible to its users.

day stack full logo (four icons showing a plant coming into bloom) and branded name in a sans serif font
Credits

Research and Design: Alaïs de Saint Louvent

Brand Identity

The branding for Day Stack was crafted to evoke a sense of calm and natural harmony, aligning perfectly with the app’s mission to support neurodiverse individuals. The logo, a minimalist and semi-abstract line drawing of a plant, symbolises slow and consistent self-growth through patience and self-care.

3 examples of logo icons: a minimalist tulip in different brand colours

minimalist line drawn icons

brand guidelines multi-page document

3 examples of logo icons: a minimalist tulip in different brand colours

minimalist line drawn icons

brand guidelines multi-page document

brand colour palette: soft but vibrant pink, violet, green, yellow and green
Four font samples displayed on a dark background. Top left: AaBb using Atkinson Hyperlegible. Top right: AaBb in Atkinson Hyperlegible Bold. Bottom left: AaBb styled in Atkinson Hyperlegible Italic. Bottom right: AaBb shown in Lexie Readable Bold.

We chose a gentle palette of blue, green, yellow, purple, pink, and violet, each colour contributing to a soothing and inviting atmosphere. Our approach to typography featured Atkinson Hyperlegible Regular and Lexie Readable Bold, ensuring clarity and readability.

Accessibility Focus

a guide to pairing colours for accessibility purposes
typography example

Our design process was deeply informed by accessibility research, particularly focusing on the needs of neurodiverse users. This informed our design choices, such as use of fonts and icons that enhance readability and ease of use. We ensured that every element, from colour contrast to iconography, advanced a supportive and intuitive user experience, reflecting our commitment to creating accessible and inclusive digital environments.

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