Falling in Every Direction

Tay wanted a website that does more than document the work. It needed to feel like it participates in it.

At the same time, accessibility was a priority from the start, including a request to use open-source fonts designed by women. The challenge was to build something playful and distinctive, while still being readable and easy to navigate.

We also needed to translate a visually complex desktop layout to mobile without losing the energy of the site, or making navigation fiddly.

Through research and discovery, we shaped an interactive experience using hand-drawn elements to mirror Tay’s dynamic, reflective practice. The final design uses an eccentric layout with the look and feel of a personal diary or journal, supported by a range of animations.

We built a visual system that combines geometric sections with hand-drawn graphics. Typography was rooted in values-led choices, including open-source type design by women.

On mobile, we reoriented key layout elements and used rotating banners to hold larger amounts of text in a smaller space. The drop-down menu fills the screen to keep navigation simple, while still retaining the vibrancy of the desktop experience.

Animations were largely developed during the build, and the homepage features a scrolling poem that adds motion and mood without turning the site into a gimmick.

Falling in Every Direction now has a digital home that feels like the practice: alive, experimental, and personal.

Accessibility-led choices and mobile-first adjustments keep the site usable across devices, while hand-drawn details and animation create an experience that is memorable and distinctly Tay’s.