Friends Provident Foundation
Friends Provident Foundation is an endowment fund dedicated to fostering a more sustainable, diverse, and equitable UK economic landscape. We worked with Friends Provident Foundation on two projects: designing and developing an original microsite specifically for their events, and redesigning and developing their full website, paying special attention to improving UX/UI. Both sites were created on WordPress.
Credits
UX/UI Design: Federica Minini
Development: Sofiia Bondarenko
Our focus was on creating a user-friendly environment that could accommodate the extensive information the foundation needed to convey. To reduce the number of pages on site and make pages less dense, we incorporated accordion blocks and carousels. These elements not only made the content more digestible but also offered users the flexibility to engage deeply or grasp essential information at a glance through infographics and headlines.
Typography
As part of our accessibility review, we selected a new type, geometric sans-serif font GT Walsheim, for its round elegance and legibility, which aligns with the accessible ethos of Friends Provident Foundation.
Our UX/UI designers undertook a thorough review of the site’s original complex architecture to devise a more coherent and logical way of organising content and guiding users. This effort included simplifying and reducing the number of navigation menus, and restructuring pages to improve site navigation. The aim was to facilitate easier access for users, improving accessibility for users and helping to advance FPF’s goals.
