LGBT Youth Scotland
LGBT Youth Scotland supports, educates, and advocates for LGBTQ+ young people across Scotland. Alongside their wider work, they run Charter programmes that help organisations build more inclusive environments—work that only lands if it’s understood, shared, and used consistently.
We partnered with the team to design a set of Charter resources that translate the programme’s standards into practical materials people can work with day-to-day. The aim was simple: make the “how” feel clear—so teams can move through the standards with confidence, not guesswork.
Project Team
Graphic Design: Alaïs de Saint Louvent
Strategy Report: Kat Urban
The Challenge
Charter standards often carry a lot of meaning, detail, and nuance. The risk is that they become something people agree with in principle, but struggle to hold in practice—especially when staff change, training happens at different times, and responsibilities sit across multiple roles.
The resources also needed to work in different contexts: shared in meetings, referenced in consultations, and revisited over time. That meant balancing warmth and approachability with structure, legibility, and consistency.
What We Did
We designed a suite of materials anchored around two core needs: showing progression and making the standards usable.
First, we created a standards poster that clearly maps the journey through the Charter. Rather than treating the standards as a static checklist, the layout emphasises movement—helping teams see what “next” looks like, and how the different levels connect.
Alongside this, we designed workbook-style resources that break the standards into sections teams can use as working documents. The design keeps the content scannable and consistent, while leaving room for notes and reflection—supporting both structured delivery and real-world adaptation.
As the work progressed, we refined the format based on how the materials would actually be used. For example, the poster was adapted to be easily scrollable/presentable during calls and consultations, and we simplified elements that didn’t support readability or the overall visual coherence.
Accessibility and clarity were treated as non-negotiables throughout—ensuring the materials are legible, easy to navigate, and consistent across formats.
Impact
These resources give teams a shared reference point they can return to—whether they’re preparing for a conversation, onboarding new colleagues, or checking how day-to-day practice aligns with the Charter standards.
By making the progression through the standards visible, the materials support momentum: they help organisations orient themselves, understand what’s expected, and focus effort where it matters most. And because the resources are designed to be used repeatedly—not just read once—they help inclusive practice stay embedded beyond a single workshop or moment in time.
It was the first time working with Cecilia and their team and it certainly won’t be the last! Their fast and reliable communication, creative input, care and structured approach is second to none. We loved how they used our existing brand guidelines to produce something that is fresh, engaging and eye-catching – exactly what we needed our new strategy document to look like!
– Doro Weber, Fundraising & Communications Manager at LGBT Youth Scotland
