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LVNDR is a new platform giving LGBT+ people equal access to healthcare. The LVNDR app will connect queer folks to sexual health services, without alienating users or making assumptions about their needs. LVNDR’s goal is to be a single touchpoint for the health needs of the international LGBT+ community.

lvndr white logo on a red and purple gradient background
Credits

Brand Naming: Lily Hannigan

Branding and UI Design: Alaïs de Saint Louvent

Development: Lisa Komoltseva

Copywriting

Lutalica helped tease out a consistent and strident voice for LVNDR that would appeal to app users and partners alike: two groups with very different profiles. Using activist websites and zine culture as inspiration, Lutalica gave each core element of the new website confidence, purpose and clarity.

Website

An area close to our hearts, Lutalica worked especially closely with LVNDR’s internal team, making this entire project more of a collaboration. Working under intense time pressure to meet a fixed re-launch date, Lutalica rallied its team of designers, branding experts and copywriters to produce a web experience that would propel LVNDR’s forthcoming launch.