Art Direction + Branding + Digital + Marketing + Print +

Mosaic LGBT+ Young Persons’ Trust

Mosaic Trust, previously known as Mosaic LGBT+ Youth Centre, is a not-for-profit organisation that aims to support, educate and inspire young LGBT+ persons from 13 to 19, and those around them. To help them lead their mission and showcase their engagement, we provide them with both visual and strategic tools to make them grow and raise a larger audience.

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Elaborated letterhead and business cards with details of Mosaic Trust written on them.

Rebranding

A color palette with six colors of electric blue, baby blue, magenta, baby pink, yellow and orange. Next to it, there is the chosen font and its bold, medium, regular and light versions.

We picked two shades of colour for each shape, taking into consideration colour psychology:

  • Support: electric blue and baby blue. Blue is usually associated with trustworthy and dependable brands.
  • Educate: magenta and baby pink. Pink is the colour of sensitivity and sexuality.
  • Inspire: yellow and orange. These two joyful colours express friendliness and positivity.

The chosen type, Sofia Pro, is a clean, modern and harmonious geometric sans serif font family.

Website

The new website for Mosaic did not only involve a simple application of the new branding but complex and ongoing research on user experience and accessibility. The target audiences include queer young persons aged from 13 to 19, their parents or guarantors, volunteers and industry professionals – e.g. press, schools, etc. Therefore, we created a clear and structured site map which made it easy for users to navigate the site and find the information they need.

The website was built on WIX, which allowed the complete restructure of the site in a short period of time. Easy to use, it also permitted the non-technical Mosaic team to be included in the site management and to edit quickly different information, events and other updates.

Digital Content

Print

Testimonial

– Lukasz Konieczka, Director at Mosaic LGBT+ Young Persons’ Trust