Mosaic LGBT+ Young Persons’ Trust
Mosaic LGBT+ Young Persons’ Trust is a vital resource for queer youth aged 13–19—and the adults around them—providing essential services centred on safety, belonging, and practical support.
We partnered with Mosaic to refresh their visual identity and re-engineer their digital presence. Our goal was to create a “right-fit” solution that helps diverse audiences—from teenagers to social work professionals—find the right next step with total confidence.
Project Team
Design and Development: Cecilia Righini
The Challenge
Mosaic speaks to a wide spectrum of stakeholders at once: young people seeking a safe space, parents or guardians looking for reassurance, and professionals requiring clear signposting.
As services grow, digital platforms often become cluttered, making the essentials harder to find. Our challenge was to architect an information hierarchy that prioritised clarity and speed without losing the vibrant, youth-led energy that makes Mosaic a trusted community pillar. Crucially, the system had to be maintainable by a small, non-technical team.
What We Did
We developed a refreshed, responsive identity built around a modular visual language of three connected shapes—a square, triangle, and circle—representing Mosaic’s core pillars: Support, Educate, Inspire. This toolkit is simple enough to adapt across print and digital, yet distinct enough to build instant brand recognition. We paired this with a high-energy, two-tone palette to ensure the brand feels joyful to young people while remaining dependable to adults.
On the website, we re-engineered the user journey to reduce friction and make key information easier to locate. By streamlining the navigation, we ensured that a young person in a high-stakes moment can reach support in seconds.
To support digital autonomy, we provided editable social templates and a suite of printed assets for workshops, allowing the team to maintain a high-quality brand presence without constant external support.
Impact
The result is a connected ecosystem of tools that allows Mosaic to show up with authority, consistency, and warmth.
For young people, the clearer website journey is a form of digital safety, reducing the cognitive load required to ask for help. For parents or guarantors, the balance of warmth and structure builds reassurance, making services feel both approachable and credible.
For the organisation, the flexible identity system has transformed their day-to-day operations. By providing the team with the infrastructure to manage their own comms, we have protected their capacity, ensuring their energy remains focused on frontline community care.
