People of Theatre
People of Theatre is a quarterly magazine featuring underrepresented artists in theatre and dance. Founded by Giuliano Levato, it challenges theatre’s elitist reputation by offering promotional codes for discounted tickets and highlighting diverse artists. With its queer, radical perspective, the magazine transforms theatre from an exclusive space into an accessible community where people can explore different narratives and build empathy.
Project Team
Magazine Layout + Brand Refresh: Cecilia Righini
Branding
What started as a layout project grew to include developing a visual identity better suited for print media. The initial digital identity didn’t translate well to print, requiring new fonts and colours.
Magazine Layout
We needed to create something accessible rather than elitist—the magazine would be distributed for free across theatres, galleries, bookshops, cafes, museums, gyms, and community spaces. The design had to embody the magazine’s values: queer, political, thought-provoking, and insightful, while remaining accessible in both language and look.
Taking inspiration from indie and grassroots publications, we created a vibrant, bold visual identity, reflecting the organisation’s values. We refreshed their existing digital branding with new fonts and colours better suited for print, while keeping the spirit of their original dancing figure logo.
We designed page by page, adapting to the copy as it came in. With varied article lengths and no standard word counts, we created bespoke layouts for each piece, testing with actual text to determine image placement and space allocation.
After considering various options for print and content, we decided on a 96-page magazine format, balancing cost-efficiency and showcasing the content effectively.
