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Polari Labs

Science-backed sextech branding and digital strategy for a world-first anal prep alternative.

Polari Labs is a London-based sextech startup working to make anal prep quick, safe, and genuinely spontaneous. Their flagship product, A-BALL, is a science-led alternative to douching—designed to reduce the stress and bathroom logistics that can hinder intimacy.

A year after launching a bold new brand voice, we partnered with Polari to translate their bold brand voice into a digital experience that explains a “taboo” topic with total clarity, building institutional trust while maintaining a playful, unapologetic tone.

Project Team

Branding + Collateral: Georgey Lee

Rename + Tone of Voice: Meghan Mooney

The Challenge

The core challenge was balancing sex-positive humour with medical reassurance. Polari needed to communicate sensitive information (materials, safety, efficacy, and a product still in development) in a way that felt credible, respectful, and human—especially for users carrying anxiety, shame, or past negative experiences.

Because we specialise in inclusive UX, we understood that the site had to do more than sell; it had to provide a narrative that people felt comfortable repeating, turning a private “chore” into a shared, empowering conversation about sexual wellness.

Plus, with A-BALL still in development, the site had to foreground clear next steps (waitlist, campaign interest, press) and keep expectations grounded around timelines.

What We Did

We shaped a content structure that leads with outcome-first messaging—focusing on speed and spontaneity—to ensure visitors recognise their needs immediately. From there, we developed an information architecture that builds confidence step-by-step.

We refined copywriting that holds two truth: that “butt stuff” can be fun and light, and that bodies deserve rigorous care and evidence. This meant pairing punchy, conversational lines with transparent explanations of Polari’s clinical advisory support.

To ensure social proof, we foregrounded lived-experience quotes, creating an environment of legitimacy. The result is a high-conversion waitlist site that keeps expectations grounded while building massive momentum for the product launch.

Impact

The result is a site that is unmistakably Polari—bold, cheeky, and charming—while doing the serious work of trust-building in the health-tech space. Since the redesign, Polari has moved from “concept” into visible launch-readiness, backed by a clear story that is easy to remember and repeat.

By supporting queer founders in a stigmatised space, our work facilitates a bigger systemic shift: resourcing underrepresented people in STEM to build products that meet real-life LGBTQ+ needs—an area that’s been historically underserved. The result is a sustainable digital platform that proves inclusive healthcare and pleasure deserve world-class design.

A vibrant collage of diverse objects in colourful frames: a vinyl record, clenched fist, bottle, screws, pointing hand, rose, chain, and abstract shapes. The design features a mix of black and white elements with bright hues like orange, purple, and yellow.
Large bold black text displaying POLARI LABS is positioned on a vibrant green background, featuring an asterisk symbol to the right.
A grid of twelve colourful squares arranged in four rows. Top row (left to right): black, orange, bright green. Second row: lavender, grey, purple. Third row: white, reddish-brown, cream. Bottom row: yellow, green, beige.
Bold black text on a light yellow background says, A BRAND EVERYONE GETS BEHIND. In the bottom left corner, smaller text reads, Passion One Regular.
Text against a brown backdrop reads: Polari Labs is a stigma-busting startup passionate about ensuring sexual health and wellness for all. At the bottom, it displays font styles: DM Sans Regular, Italic, Semibold.
A vibrant poster on a textured wall displays the text Power to the Penetrated. Backed by Science. Accompanying this are small images including planets, a hand, and abstract designs. The right side of the poster is bright green, featuring POLARI LABS in bold black letters alongside an asterisk symbol.
Instagram post featuring a grid design. Top left text declares: Polari Labs is a stigma-slashing start-up championing sexual health and wellness for all. Includes images of a raised fist, broken chain, nail, and abstract star shape.
Graphic displaying the text Kill the stigma. Not the mood. Includes images of a raised fist, a hammer with nail, chains, a black and white star logo, and abstract red and black patterns in a grid design.
A green background with bold black text at the top reading, BOLD. TRUSTWORTHY. UNAPOLOGETIC. The bottom features POLARI LABS next to a star symbol.

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