Ruth Baldacchino
Ruth Baldacchino is a renowned social justice expert and activist, specialising in LGBTQI rights and participatory philanthropy with a focus on gender justice. A powerhouse in social justice and LGBTQI activism, we were glad to work with Ruth on their branding and website design and development. We look forward to seeing what they get up to next!
Credits
Branding and UI Design: Juliette Najman and Alaïs de Saint Louvent
UX Design: Katie Gee
Development: Nata Sheketa
Branding
For Ruth’s brand, we embraced warm, earthy tones to create an inviting and grounded aesthetic. Colours like bright orange, burnt orange, sunshine yellow, and blush were chosen to reflect vibrancy and warmth. We designed a series of playful graphic motifs, including squiggly lines, circles, and amorphous blobs, to evoke creativity and a sense of playfulness. The typography features a single sans serif font, chosen for its clarity and approachable nature, ensuring the brand feels both professional and welcoming.
Website
Ruth Baldacchino’s website was designed with user-friendliness in mind, accommodating both detailed exploration and quick visits. We incorporated accordion blocks and pull-out quotes to manage the wealth of information, allowing users to engage at their own pace. Illustrations were strategically placed to break up text and maintain visual interest, catering to various reading preferences.
To create a sense of playfulness and creativity, we added animated and hover-activated elements that highlight key images and information. These dynamic features ensure important messages are conveyed clearly and immediately. By integrating these elements, the website provides an engaging and intuitive experience, effectively delivering its content to every visitor.
