Spectrum
Spectrum is a queer-feminist, anti-racist, trans and gender-diverse inclusive non-profit organisation founded by Iranian diaspora activists in Europe. Their work is rooted in eco queer-feminist values and spans education, digital activism, mental health support, and advocacy for gender equality and sexual and reproductive health and rights (SRHR). In practice, that means showing up for communities across borders and time zones.
As a studio specialising in inclusive digital infrastructure, we partnered with Spectrum to create a website that feels like a digital sanctuary—a safe, clear, welcoming home where people can quickly find resources and feel invited into the community, even in contexts where LGBTQIA+ identities are criminalised or pathologised.
Project Team
Branding + UX/UI: Federica Minini
Web Development: Marthea Komoltseva
The Challenge
Spectrum required a brand and website refresh that would make the organisation feel approachable and modern without flattening their distinct cultural roots.
Our lived-experience-led approach was essential in navigating the practical constraints of multilingual web development. The site needed to support both left-to-right (LTR) and right-to-left (RTL) reading orientations for Farsi and Dari-speaking communities. This wasn’t just a visual task; it was a structural challenge to ensure digital equity and legibility across borders and time zones.
What We Did
We refreshed Spectrum’s visual identity with a refined logo and vibrant contemporary colour palette. The typography was carefully chosen to balance warmth with clarity, gesturing to cultural roots through expressive headline type.
On the technical side, we engineered a bespoke multilingual website built to hold the full breadth of Spectrum’s advocacy and publications to resources, education, and community support. Throughout the process, we prioritised information architecture and intuitive navigation, ensuring visitors can orient themselves quickly.
This deeply collaborative process—Spectrum shared generous, detailed insight into their mission and values, as well as thoughtful feedback throughout—involved translating complex, intersectional values into a digital structure that remains simple and safe to use.
Impact
Spectrum now has a professional digital platform that matches the energy and seriousness of their global advocacy.
By building in robust RTL/LTR flexibility, we have ensured the site is truly accessible to the Farsi and Dari-speaking communities to which Spectrum is accountable—making it easier for people to access information, find resources, and understand how to get involved.
The refreshed brand and clearer user experience (UX) help Spectrum show up with confidence in high-stakes advocacy spaces. When an organisation’s values are immediately legible through inclusive design, it builds the trust necessary for supporters, partners, and community members to take action.
