Womankind Worldwide
Womankind Worldwide is an international women’s rights organisation with a 30-year history of supporting groups and organisations across the globe. They equip women’s rights organisations with the resources they need to challenge oppression and improve the lives of women and non-gender-conforming people. We produced the organisation’s latest Strategy Report and Impact Report.
Credits
Graphic Design: Alaïs de Saint Louvent
UX/UI Design: Cecilia Righini
Development: Sofiia Bondarenko
Strategy Report
Instead of a standard printable PDF document, we created a fully interactive microsite to deliver the Strategy Report. We flipped the script and used a horizontal aspect ratio of standard Strategy Reports. The reader is encouraged to move forwards through the report, thanks to illustrated arrows, reflecting Womankind’s progressive, collaborative, future-facing mission.
On the mobile version of the microsite, we dropped the symbolic left-to-right direction that we created for desktop, for the sake of accessibility and user-friendliness. Here, arrows clearly direct the reader down the screen, encouraging them to learn more about Womankind Worldwide’s strategy, and they can easily navigate to different sections using the dropdown menu.
Impact Report
Both the Impact Report and the Strategy Report needed to sit comfortably alongside the rest of Womankind’s website and branding, so we used the same fonts and base colour palettes throughout. However, with the client’s encouragement, we broadened the brand guidelines, using stronger background colours and adding additional oranges and browns, to keep the palette earthy and warm.
