Womankind Worldwide
Womankind Worldwide is an international women’s rights organisation that funds and supports partners across the globe to end gender inequality. Their work is bold, determined, and deeply people-led—and their feminist strategy and impact reporting needed to carry that same energy.
As a queer and feminist-led studio, we worked with Womankind to turn two key publications—their Strategy Report and Impact Report—into digital storytelling tools that people actually want to explore, share, and use.
Project Team
Graphic Design: Alaïs de Saint Louvent
UX/UI Design: Cecilia Righini
Development: Sofiia Bondarenko
The Challenge
Strategy and impact documents often have the same tension: the work is powerful, but the format can flatten it.
Womankind required a partner who understood the nuances of global women’s rights to ensure their reporting could hold complexity without becoming heavy. It had to be clear and accessible across devices, and flexible enough for different kinds of readers—people who want to dive deep, and people looking for the parts they can lift, share, and reuse. Our goal was to ensure their story could land consistently wherever it showed up across global networks.
What We Did
For the Strategy Report, we designed a fully interactive microsite rather than a static PDF. On desktop, the experience moves horizontally—guiding readers through the narrative with a sense of momentum, supported by illustration and animation.
On mobile, we prioritised usability and digital accessibility by switching to a vertical, scroll-based journey, with clear direction cues and a dropdown navigation menu.
For the Impact Report, we expanded Womankind’s wider website and brand system by introducing warmer, earthier tones. Leveraging our own lived experience as a community-led studio, we used illustration as a key storytelling tool, making careful choices that reflected Womankind’s commitment to decolonising practice—showing a range of skin colours, visible disabilities, and gender presentations without relying on clichéd signifiers.
Impact
Our design approach helped Womankind share their strategy and impact in a format that’s easier to navigate, more engaging to spend time with, and more practical to share.
A fundraising video using our animations was shown at a gala event, directly helping raise £1.1 million in a single night. By ensuring the research was accessible and compelling, we provided the foundation for Womankind to more effectively resource and empower partners worldwide.
Womankind also shared extremely positive feedback from across their networks, highlighting the way the strategy was “beautifully and creatively presented”, and how the collaboration felt more like a partnership than a supplier relationship.
I just wanted to say a huge thank you to you all for all of your work on Our Feminist Future. We have been sharing it with staff, trustees, partners, contacts, networks and social media and the responses are extremely positive. This is due to the substance of the strategy, of course, but definitely also the way it is so very beautifully and creatively presented. It looks amazing. Thanks for your incredible patience, flexibility, willingness to go with ideas, expertise and professionalism. We have a client-supplier relationship obviously and a contract, but it hasn’t really felt like that kind of thing at all. I’m really proud of what we have produced together.
– Chris McWilliams, Interim Communications Manager at Womankind Worldwide
