A quick guide to creating impactful branding.
Why Branding Matters
If you think that branding is just the coating on your business, we're here to change your mind.
Branding is the key to connecting with your audience and staying in their heads. With so many competing demands on attention, it's never been more important to create an identity that's unique, clear and consistent.
When you've mastered this, you're on track to building trust and familiarity with those you want to reach.
Branding = knowing yo'self.
You can't expect someone to identify with you if you don't understand yourself. That's why the first step in building your brand identity is discovering what you stand for, what makes you different and what you're offering the world.
Self-discovery is a rewarding process, whether it's for yourself, your organisation or your business. We've helped a host of wonderful people create a visual identity that truly reflects them, including sexual health app LVNDR, Texan theatre group Amphibian Stage and Mosaic LGBT+ Young Person's Trust.
So, without further ado - here are a few tips to help you nail your brand identity...
Our Top Tips
1. Hire a professional - AKA us!
Now you know how important branding is to success, don't you think it's worth getting some expert advice? Studio Lutalica offers thorough and attentive re-branding services.
2. Dig deep and find yourself
For a rebrand to have a strong and lasting impact, it needs to truly convey who you are, what you do, and what makes you different. You might find the following questions useful: What are you hoping to offer the world? Why do you care? Why should other people care? Who are these people?
3. Then dig a little deeper and get a little looser
Once you've got a good handle on the questions in step two, you're ready to begin to condense these complex, semantic ideas down to their bare essentials.
4. Get some inspiration
Make it visual. Make it auditory. Make it tasty. Look for inspiration from a variety of sources! It's useful to look at other people's branding, but it probably won't help you come up with something original. Instead, go on a walk around your city with fresh eyes and see what you notice.
5. Experiment => Create => Evaluate => Repeat
Now you're ready to create something new. If you want to find out how we can help you make an impact, drop us a message today - we'd love to hear from you!
