LVNDR Health
LVNDR is a new platform giving LGBT+ people equal access to healthcare. The LVNDR app will connect queer folks to sexual health services, without alienating users or making assumptions about their needs. LVNDR’s goal is to be a single touchpoint for the health needs of the international LGBT+ community.
Credits
Brand Naming: Lily Hannigan
Branding and UI Design: Alaïs de Saint Louvent
Development: Lisa Komoltseva
Copywriting
Lutalica helped tease out a consistent and strident voice for LVNDR that would appeal to app users and partners alike: two groups with very different profiles. Using activist websites and zine culture as inspiration, Lutalica gave each core element of the new website confidence, purpose and clarity.
Branding
LVNDR came to us with a name and brand identity that was out of step with its ambitions to be a pioneering force in queer care. Between an intensive discovery session with LVNDR’s core team, and research and development by Lutalica, our collaborative efforts allowed us to find a name that truly represented the brand, and a striking visual identity to resonate with their core audience.
