/lu:talika/

the part of your identity that doesn’t fit into categories
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/lu:talika/

the part of your identity that doesn’t fit into categories
Dark mode
Light mode

Compass for Kindness

Self initiated project by Zoe Tang

Compass For Kindness is a free online interactive resource, created by Lutalica Designer Zoe Tang and developed pro-bono by the Lutalica team. Compassion for Kindness strives to dismantle the stigma surrounding suicide, by presenting the facts about suicide in a clear and digestible manner and equipping individuals with the right tools to engage with loved ones in an open and positive way.

Credits

Branding and UX/UI: Zoe Tang

Development: Lisa Komoltseva

The visual identity draws heavily from the themes of navigation and exploration, using elements reminiscent of old maps and the adventurous spirit of orienteering. The chosen colour palette of soothing blues, pinks, and greens, along with the use of script typography akin to vintage maps, invites users into a space that is both comforting and familiar.

In creating the branding of Compass for Kindness, Zoe paid particular attention to creating a visually enticing platform that would be both inclusive and accessible. Accessibility is woven into every aspect of the branding, ensuring that the message of compassion and understanding is conveyed clearly to all.