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InterPride is a global network which brings together Pride organisations from around the world. They have over 400 member organisations, from every continent and over 70 countries. Their mission is to unite and amplify LGBTQ+ celebration. We helped InterPride launch their new website, paying particular attention to UX/UI, with the aim of encouraging more organisations to become members.
Credits
UX Design: Katie Gee
UI Design: Alaïs de Saint Louvent
Development: Sofiia Bondarenko
Website
We modernised the InterPride website by increasing white space and incorporating moving elements. Because the rainbow flag has such a strong resonance with the community, the client wanted it to feature in the new design. The bold sans serif fonts, full-width banners and minimalist layout offset the rainbow motif, keeping the overall aesthetic clean and contemporary.
We adapted the website for mobile and tablet, ensuring the best experience for visitors on each device. The overall layout translates well to mobile, and tablet, but we completely changed elements such as the main navigation bar, which becomes a full-screen hamburger (yum!) menu on mobile.
Modular Layout
InterPride was built on WordPress, using a modular layout. We created a range of ‘blocks’ that can be populated by InterPride as needed, so they can update their website without needing to hire a developer every time. The layout also allowed the client to use plug-ins, without fear of disrupting the website code.
We optimised the interface to work seamlessly on mobile devices of all shapes and sizes, making it easy for users to access the information they need. It’s important to us that the websites we deliver are not only visually appealing but functional and consistent with the desktop version.
With the introduction of our new website, Studio Lutalica transformed our organization’s digital presence overnight. They were able to adapt to our demands as they evolved and gave us clear ideas and proposals. We are thrilled to be using a more powerful CMS that affords us the freedom to make adjustments fast and efficiently and have seen a dramatic uptick in both member’s and website traffic since launching our new site. Cecilia, Nathalie, and the whole team at Lutalica were so friendly, professional, responsive, and easy to work with. Our partnership is continuing, and it is a privilege to work with such a top-tier group that always exceeds our expectations by treating every customer with kindness and real concern. We are so grateful for all of the incredible support from the team at Studio Lutalica!
– Dr. Ryan A. Starzyk, Global Project Manager at InterPride
