/lu:talika/

the part of your identity that doesn’t fit into categories
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/lu:talika/

the part of your identity that doesn’t fit into categories
Dark mode
Light mode

Babe Yarns

Babe Yarns is the side project of artist Molly JF Caldwell, who hand dyes and spins the yarn in her studio in Calgary, AB. She uses an antique machine carder and a secondhand Lendrum spinning wheel to make her original textiles. We helped Molly create a vibrant, fresh visual identity for her yarn business.

Credits

Branding: Alaïs de Saint Louvent

Logo

On a purple background red text reads 'Babe Yarns'. The 'a' in babe and the 'a' in 'yarns' are joined by a string of yarn that flows between the words

We experimented with various concepts that would encapsulate the materiality of yarn and the contemporary boldness of Molly’s project. The final logo is a happy marriage between edge and softness. We chose the font Subjectivity, in large part, for its quirky flicks on particular letters, which we extended in order to link the titular words with a strong, thin, yarn-like line.

Babe Yarns brand colours
Fonts for Babe Yarns including Subjectivity Medium Slanted, Subjectivity Extra Bold Slanted, Inter Regular and Inter Semi Bold

We selected the widely accessible sans-serif font Subjectivity for Molly, which is bold, clear and contemporary but, if you look carefully, has subtle accents and flicks that nod to craft. Central to Babe Yarns identity is the ultra bold primary colour palette and the soft pastel secondary colour pallette – more on this below.