In her own words, Emmanuelle Waeckerlé is a London based academic, artist, composer and improviser, interested in the materiality and musicality of language. She has run workshops at renowned galleries such as Tate Modern and Beaux Arts, and is a Reader in Fine Art & Relational Practices at UCA Farnham.
Visual Identity / UX/UI / Web Design / Development
It was important that the website aligned with Emmanuelle Waeckerlé’s artistic work. Echoing Waeckerlé’s clean but organic aesthetic, hand-drawn lines and scribbles accent the website: the cursor is a hand-drawn arrow that turns to scribble when visitors hover over links, and other accents are lined as if in pencil. Keen to find a characterful sans serif-font character, we landed on Ygro Sans. We liked the simplicity of the base script combined with the playful cutaway elements on particular letters.
We created a classic, clean visual identity for Emmanuelle Wackerlé, with enough room for the organic and the natural. To give Emmanuelle maximum flexibility, we created two colour palettes, which viewers can toggle between as they wish: one in tones of green; the other in organic tertiary tones.
The site was built from scratch on WordPress, using a modular layout for the single work pages. This translated easily to mobile, but we made some notable adjustments, such as changing the horizontal navigation to a hamburger menu, and creating a full page so mobile visitors could navigate the site with ease.