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the part of your identity that doesn’t fit into categories
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/lu:talika/

the part of your identity that doesn’t fit into categories
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Em•paó•er

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Empaóer offers a new approach to DEI consulting, guiding leadership teams to effect meaningful change in businesses and wider society. They harness the significant influence of private companies for positive impact. Our role was redefining empaóer’s brand identity, focusing on a corporate-friendly yet innovative image that highlights their unique stance in diversity, equity and inclusion.

Credits

Research and Discovery: Zoe Tang

Branding: Alaïs de Saint Louvent

Tone of Voice: Lily Hannigan

Branding

Our challenge was crafting a unique brand identity for empaóer, aligning with their role in diversity and inclusion. The new name ’em-paó-er’ incorporates the Catalan ‘paó’ (peacock), symbolising confidence and distinction. The branding, including colours, typography, and graphics, reflects this peacock metaphor, underscoring empaóer’s commitment to empowering business leaders in promoting diversity.

Social Media

We developed adaptable social media assets for empaóer, specifically for LinkedIn. These included typographic and infographic banners, designed to be flexible while maintaining brand coherence. These assets were tailored to enhance empaóer’s online presence and engagement with their audience.

Collateral Design

Our branding materials for empaóer included a typographic poster, conveying the message: “Make your business a better place.” This was presented on a white background with brand-aligned gradient elements. We also created business cards for empaóer, using similar logic: In both cases, the design emphasises confidence, clarity and progressiveness.

For empaóer’s online presence, we created mockups showcasing the branding on a potential website. These designs pay careful attention to accessibility, ensuring type size, colour and gradient do not obstruct readability. This approach is just an indicator of how empaóer’s brand could be effectively and inclusively represented online, for when they’re ready to develop their website.

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