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Little Light Solutions

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Little Light Solutions empowers creative entrepreneurs with tailored operations management, change management, and coaching. With over 20 years of experience, they uplift individuals from diverse and underrepresented communities, especially those who are mission-driven and committed to making a positive impact. We designed their branding to reflect their expertise and approach. Our services included a full branding overhaul, creating various brand assets, and designing social media templates.

Credits

Branding: Louise Jezequel and Alaïs de Saint Louvent

For Little Light Solutions, we developed vibrant, retro-inspired branding. We created a colour palette with accessibility in mind, providing guidelines in the brand book to ensure proper application and brand consistency. The main title font, Resot YG, has a distinctive look, while Manrope is a widely available font that is easily readable across screens. The logo redesign includes options for various use cases (responsive logo design). The logo’s hand-drawn trait and star design additionally reference a rainbow and a compass, capturing the brand’s ethos and mission.

a selection of Little Light Solutions logos for different applications in different colour combintions

Little Light Solutions typography: Resot YG for titles and Manrope for body copy

colour palette labelled by name and digital referents. Includes a red, rust, pink and tertiary colours

Tagline: illuminate, amplify, support in branded fonts with branded colours

a selection of Little Light Solutions logos for different applications in different colour combintions

Little Light Solutions typography: Resot YG for titles and Manrope for body copy

colour palette labelled by name and digital referents. Includes a red, rust, pink and tertiary colours

Tagline: illuminate, amplify, support in branded fonts with branded colours

mock-up of a range of Little Light Solutions branded business cards
reverse side of business cards with Little Light Solutions icon logo (the compass)

Applying these branding concepts, we designed a range of assets for Little Light Solutions. This included business cards showcasing various levels of the responsive logo and diverse colour pairings. The business cards display key information engagingly and ensuring the brand’s identity is consistently communicated across all touchpoints.

series of social media templates for various use cases

To support Little Light Solutions’ online presence, we created a range of social media templates. These include typographic templates for announcements and text-based posts, as well as branded frames for image-centric posts. The templates are versatile and easy to use, ensuring all social media content maintains a consistent look and feel. The retro and colourful design elements are carried through to the social media templates, reinforcing the brand’s identity and helping them build familiarity with their audience.

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