Work & Class
Work & Class is a pioneering agency connecting brands and organisations with working-class communities—and making the case for why class belongs in every conversation about representation. As a new venture within Ready Media Group, they needed a brand and website that felt unmistakably rooted in working-class culture, while still signalling credibility and professionalism to the kinds of partners they wanted to reach.
Studio Lutalica designed a bold identity and a modular Webflow website to help Work & Class show up loud and proud, without sacrificing nuance or accessibility.
Project Team
Branding + UX/UI: Zoe Tang
Development: Lisa Komoltseva
The Challenge
Work & Class was building something that didn’t quite have an off-the-shelf template: a working-class-led agency in an industry that is still disproportionately shaped by those from privileged backgrounds. The challenge was to create a visual identity that conveyed a clear point of view—without becoming performative—and translate that identity into a website that could adapt across services, campaigns, thought leadership, and community storytelling.
What We Did
We developed a brand system inspired by key moments of working-class activism—from archival protest imagery through to contemporary organising—using bold typography and high-contrast photography that echoes the visual language of protest signs.
A bright, energetic palette (anchored in yellow, with green and orange tones) was balanced with more subdued hues to keep the system accessible and versatile across contexts. A set of sticker-like graphic elements introduced variety and texture: different shapes and fonts that reflect many voices, not a monolith.
We then brought the brand to life through UX/UI and Webflow development, with a modular, responsive layout that adapts seamlessly across devices. The structure supports flexible content management, making it straightforward for the team to keep the site current—adding new work, evolving messaging, and publishing content that continues to engage their audience.
Work & Class came back to expand the site with case studies and a showreel as their work grew. That combination of strong positioning and a flexible system makes it easier for Work & Class to show up consistently, build trust quickly, and keep momentum over time.
Impact
A brand like this isn’t just about aesthetics—it’s about representation, belonging, and being taken seriously on your own terms. The Work & Class identity gives their mission an immediately recognisable visual language: one that feels culturally grounded, confident, and clear about who they are and what they stand for.
After launch, Work & Class quickly started building momentum. Mountain Warehouse appointed them on a six-figure global creative brief, and Laura Burch has spoken about how having a strong brand and site helped the team “look serious” and be taken seriously by bigger-name clients.
They were also shortlisted for the PRmoment Awards 2026 (South) in both Newcomer Agency of the Year and Community Engagement Campaign of the Year (for “Mad Headlines”, with Sport in Mind).
Want more context in Laura’s own words? We also featured Work & Class in our All Up In Your Business Journal series.
“What a complete joy your team have been to work with, Studio Lutalica. I’m so happy with how everything has turned out with the Work & Class branding and website. The process has been flawless and everything looks as good – NO, BETTER – than I dreamed. This isn’t just a business for me, it’s a cause / passion / mission, and I can’t thank you and your team enough for bringing it to life so perfectly.”
– Laura Burch, Work & Class Founder
