Branding + UX/UI + Development
re|scripted is a collective of feminist education specialists, scholars and researchers, offering consultancy services to schools and organisations. They exist to ‘inspire, complicate, support and lead practices of intersectional theories of gender and difference.’ We had the pleasure of re-branding the feminist education consultancy and designing and developing their new website.
UX Design: Katie Gee
Brand and UI Design: Alaïs de Saint Louvent
Development: Nata Sheketa
Awwwards: Honorable Mention
The driving concepts behind the re|scripted branding include clarity, minimalism and dynamism. After several iterations, we landed on a minimalist typographic logo in a single font, with the pipe (previously a slash) highlighted with the brand’s prominent green. As for typography, sans-serif fonts are more prominent but we sourced two contrasting serif fonts for subheadings and accents. We made use of organic, free-form lines and shapes to add a sense of spontaneity, autonomy and personality.
Visible lines divide sections of the website, like an industrial grid. These are both functional (improving accessibility and legibility), and aesthetic; giving the website an edgy feel, which is offset by organic shapes and hand-drawn lines. Text heavy, we broke up copy with blobs of colour from the brand pallet and animated them so they spin when site visitors hover over each one.
Website visitors have 3 colour palettes to view the website in, making full use of the brand palette. Visually and experientially, this expresses the organisation’s creativity and forward-thinking mentality. Practically, this increases accessibility as different colour combinations are better suited to people with different needs.
The Lutalica team was incredible to work with. They were thoughtful, patient, reliable, provocative, and professional. We wanted a website that expresses our transgressive views about gender and sexuality and a brand identity that emits a feminist ethos – they helped us create just that! We love our site and absolutely recommend working with them.
– Caitlin Long, re|scripted Co-Founder