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The Alkemistry is a female-founded luxury jewellery multi-brand concept. Alongside their exclusive designs, you’ll find pieces from international female jewellers from small independent businesses borrowing inspiration from the strong women around them.
Credits
Design and Design Management: Cecilia Righini
Assets
Golden planets and other graphics were used across digital, print and visual merchandising to reflect the magical atmosphere created by The Alkemistry.
Website
As a digital showcase, the website had to reflect the high standards and unique style of The Alkemistry. Emphasis was put on optimizing the user experience and faithfully transcribing the brand meticulously aesthetic universe. To achieve a flexible reinvention of the online visual identity without the need for a developer, the platform was changed from WordPress to Wix. As per the brand tagline, the website is modern and meaningful, allowing to bring luxury at home.
This change of direction was also an opportunity to promote exceptional customer services. Events and booking functionalities were created to ensure ease of mind for modern women: The Alkemistry professionalism and savoir-faire at your fingertips.
Digital Content
Like The Alkemistry clients, the brand’s Instagram had to be bold and full of character. More than a simple presentation of jewellery, a true statement is affirmed and shown to the world. Mixing the luxury image with the elegant simplicity of the illustrations, the visuals are meant to be upscale but accessible to every woman who wants to stand out. Luminous, almost poetic, a dreamlike universe that one cannot get rid of.
