/lu:talika/

the part of your identity that doesn’t fit into categories
Dark mode
Light mode

/lu:talika/

the part of your identity that doesn’t fit into categories
Dark mode
Light mode

Work & Class is a pioneering agency connecting brands and organisations with working-class communities. Recognising the significant underrepresentation in creative and marketing careers, they aim to bridge the gap between brands and often neglected working-class audiences. They are part of Ready Media Group. We had a great time putting together the branding and web design for Work & Class, which we developed on Webflow.

Credits

Branding + UX/UI: Zoe Tang
Development: Lisa Komoltseva

Branding

Our branding strategy for Work & Class was inspired by key moments of working class activism, from archival photos of the General Strike of 1926 to present-day campaigns like ‘Enough is Enough’ which addresses the cost of living crisis. We sought to encapsulate the spirit of resilience and unity by using black and white photography, putting a sepia filter on coloured photographs and using bold typography, akin to the visual language of protest signs. Bright, bold colours are employed to ensure the brand stands out loud and proud in any context.

The colour palette also intends to convey optimism, authenticity, and vibrancy. Dominated by yellow, symbolising optimism and energy, it is complemented by bright green and orange tones that add warmth and dynamism. These are balanced with subdued hues to temper the boldness, ensuring the palette remains accessible but nuanced. The combination reflects the diverse and inclusive ethos of Work & Class, resonating with their commitment to genuine and impactful communication.

What a complete joy your team have been to work with. […] I’m so happy with how everything has turned out with the Work & Class branding and website. The process has been flawless and everything looks as good – NO, BETTER – than I dreamed. This isn’t just a business for me, it’s a cause / passion / mission, and I can’t thank you and your team enough for bringing it to life so perfectly.

– Laura Burch, Work & Class Founder