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Bloume Health

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Bloume Health is dedicated to revolutionising the approach to pelvic pain, addressing the lack of support and misdiagnosis faced by many. Their mission is to close the Gender Pain Gap. Founded by Claudia Chisari, who undertook the UK’s first PHD on Vulvodynia, we supported Bloume with a full Re-Brand, the design of a Pitch Deck and a landing page from which to develop their User Interface (Web Design).

Close-up of a shoulder showing light and shadow patterns on smooth skin with small freckles. The text Bloume is overlaid in white, accompanied by a rounded silhouette icon.
Credits

Rename: Lily Hannigan

Branding and UX/UI: Zoe Tang

Branding

Bloume Health’s branding conveys care and trustworthiness through an interplay of organic forms and humanoid shapes, infused with a sense of softness.

This softness is then offset slightly with the greens in the brand palette, which alludes to Bloume’s research-backed, scientific ethos. The brand’s soft pinks and greens, alongside the main font (‘Gentle’) also gives the brand an updated-retro feel, that recalls mid-century drug stores.

Three sections with the Bloume Health logo. Top left: small green logo on lavender background. Bottom left: small pink logo with the text Bloume. Right side: large white logo featuring Bloume Health on a green background.

Image displaying two green A letters on a light pink background. On the left, a bold serif font called Gentile, underlined with the phrase Headlines & Details. On the right, a clean sans-serif font known as Rubik Regular, annotated with the phrase Body Copy.

Abstract layout with a grid of colourful rectangles in black, blue, light purple, white, green, pink, and light blue. The background is a soft pink hue, forming a vibrant mosaic pattern.

Close-up of a persons shoulder with soft lighting creating gentle plant shadows. The word Bloume is prominently displayed in white text. The skin looks smooth and natural, highlighted by subtle lighting effects.

Three sections with the Bloume Health logo. Top left: small green logo on lavender background. Bottom left: small pink logo with the text Bloume. Right side: large white logo featuring Bloume Health on a green background.

Image displaying two green A letters on a light pink background. On the left, a bold serif font called Gentile, underlined with the phrase Headlines & Details. On the right, a clean sans-serif font known as Rubik Regular, annotated with the phrase Body Copy.

Abstract layout with a grid of colourful rectangles in black, blue, light purple, white, green, pink, and light blue. The background is a soft pink hue, forming a vibrant mosaic pattern.

Close-up of a persons shoulder with soft lighting creating gentle plant shadows. The word Bloume is prominently displayed in white text. The skin looks smooth and natural, highlighted by subtle lighting effects.

Social Media Templates

A collage of social media posts discussing pelvic pain and self-awareness. The images include various body parts, alongside quotes and phrases such as You are here and you are not alone and Is this all in my head?.
Two side-by-side digital cards. The left card is pink and states, 1 in 6 people experience persistent pelvic pain, featuring a small abstract shape. The right card is blue with speech bubbles asking, Is this all in my head? Both cards display social media interface elements.

We applied the brand principles above to created Bloume Health’s social media templates, ensuring a seamless extension of their brand personality across platforms. With engaging visuals, harmoniously integrated soft colours, and custom-made graphics, these templates have been designed to attract Bloume’s audience and foster a connection to the brand.

User Interface

Our approach to the User Interface focused on creating a web experience that feels approachable and accessible. By integrating organic forms and a soothing colour palette, we aimed to create a welcoming and supportive digital space, reflecting Bloume’s dedication to empowering individuals to manage genito-pelvic pain from the comfort of their homes.

Pitch Deck and Collateral

A presentation slide deck in green and pink. It features text on pelvic pain care, market statistics, a photo of a woman identifying herself as the founder of Bloume Health, and bullet points about digital care.
Three vertical banners on beige fabric. First banner: pink with the text Pelvic pain care done different and the word Bloume. Second banner: blue with flowers, featuring the same text and Bloume. Third banner: green with identical phrase and Bloume.

For the pitch deck, we sought to depict Bloume’s ethos through abstract shapes that convey a sense of intimacy and softness. Incorporating flowy lines and textures, the design emphasises their commitment to providing evidence-based support for pelvic pain management, setting them apart within the healthcare sphere.

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