Amphibian Stage
Amphibian Stage is a non-profit theatre company based in Texas, USA. They strive to produce innovative and engaging theatre that inspires audiences and expands their horizons. As well as offering entertainment for all, Amphibian Stage runs classes for veterans, which help participants process their experiences in the military and find community.
We worked with this fantastic theatre company to deliver a new website that would be easier to navigate, highly engaging and boost ticket sales.
Credits
UX Design: Katie Gee
UI Design: Alaïs de Saint Louvent
Development: Sofiia Bondarenko
Website
Research and discovery showed us that our focus needed to be on drawing people in, and making the journey towards purchasing tickets smoother. The previous landing page echoed the atmosphere of the theatre experience but it didn’t yield a lot of information or aid navigation. Lutalica responded to this by creating a more extensive homepage, with ample opportunity to feature content such as shows, membership options and brand messaging.
The use of hover-activated moving elements made the visitor experience more engaging and allowed us to get more information on the page without it being overwhelming. We also opted for a mega-menu navigation with more details and page subcategories, using images where possible to make the experience more transparent. Between the additions of animation, a revolving announcement bar and hover-activated content pieces, the website itself operates more like a performance.
