Branding + UX/UI + Development
Assembling queer displacement archive (AQDA) is an experimentally born digital archive of oral histories about LGBTIQ+ forced displacement. This archive was developed as a doctoral research by creative work. Renee Dixson undertook their research at the Centre for Digital Humanities Research at the Australian National University. Studio Lutalica worked with AQDA to provide them with a new website and brand identity.
Branding and UI Design: Alaïs de Saint Louvent
UX/UI Design: Katie Gee
Development: Sofiia Bondarenko
Studio Lutalica worked with AQDA to update their UX journey and provide the organisation with a brand revamp. Drawing on inspiration taken from historical, vintage and archival footage, we provided a new font and logo for AQDA’s website. We decided to experiment with a diverse selection of playful shapes throughout the website’s branding, with the intention of representing a displaced community finding its place.
Focusing on accessibility, we worked with colours on AQDA’s new website to ensure that those with disabilities, and people who didn’t have English as a first language, weren’t at a disadvantage when accessing the site. We prioritised using a colour scheme that wasn’t overwhelming or triggering, adding pops of yellow throughout the new website to represent a warm and positive atmosphere.
A complex challenge we were initially faced with when undertaking this project was working with the translation of transcripts. We were able to overcome this challenge by incorporating the use of subtitles, timestamps and accessible text. With the new website design, we were able to convey something joyful and playful, without undermining the seriousness of the stories told by AQDA.
In terms of mobile design, we wanted to create something that was really linear, again drawing on inspiration from digital archival design. The new website is responsive and works on a solo, filterable navigation system that works across multiple screen types.
We provided AQDA with a comprehensive social media and branding guide to ensure that there is a plan in place for their presence online going forward.