/lu:talika/

the part of your identity that doesn’t fit into categories
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/lu:talika/

the part of your identity that doesn’t fit into categories
Dark mode
Light mode

HER is an international dating app for LGBTQ+ women and queer folks. Their aim is to create a safe and inclusive space for their 8 million+ audience to connect with each other, whether they’re looking for dates or community. We gave HER’s website an update, working on UX/UI and Web Development.

Credits

UX Design: Katie Gee and Eva Kamenetski

UI Design: Alaïs de Saint Louvent

Development: Sofiia Bondarenko

Website

Hero section of the homepage of HER dating app website on desktop

HER’s logo is a warm red. Following the mobile app, we offset this flagship red with a series of muted pastel tones for the web background. Though the majority of users hit download pretty quickly, some users have specific queries. To avoid having a brick of text, we put a series of FAQs at the bottom of the page in a collapsable ‘accordion format.’

Hero section of the homepage of HER dating app website on mobile (left) and tablet (right).
Navigation menu of HER dating app website on mobile

Our aim was for LGBTQ+ women and queer folk to feel an immediate sense of belonging when they land on HER’s page: ready to take the plunge and connect with new friends and lovers.