HER is an international dating app for LGBTQ+ women and queer folks. Their aim is to create a safe and inclusive space for their 8 million+ audience to connect with each other, whether they’re looking for dates or community. We gave HER’s website an update, working on UX/UI and Web Development.
UX/UI / Web Development
HER’s logo is, and was, a warm red. Following the mobile app, we offset this flagship red with a series of muted pastel tones for the web background. Though the majority of users hit download pretty quickly, some users have specific queries. To avoid having a brick of text, we put a series of FAQs at the bottom of the page in a collapsable ‘accordion format.’
Our aim was for LGBTQ+ women and queer folk to feel an immediate sense of belonging when they land on HER’s page: ready to take the plunge and connect with new friends and lovers.
The primary goal of HER’s website is to encourage visitors to download the app. As such, CTAs had to be obvious and accessible. The structure of the site was made to be simple, in order that HER’s internal team could add and change the content with ease.
HER was designed mobile-first, as the majority of users navigate to the site in order to download the mobile app. On mobile, there is a permanent sticky ‘Download HER’ button at the top of the page – small enough to allow mobile viewers to read other content; big enough that when the user is ready to convert they know where to click.