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Jessica Lanyadoo is a Humanistic Astrologer, Psychic Medium, tarot reader, and Animal Communicator. Ghost of a Podcast, her astrology and advice show, is one of the most-loved programmes on the topic. She also lectures on astrology and mediumship, and has had her own private practice in San Francisco since 1994.
Lanyadoo creates a lot of brilliant content, and it was important that this was easily accessible on the new site. She wanted the layout to be engaging, but also show visitors what was on offer.
Credits
UX Design: Katie Gee
UI Design: Cecilia Righini
Animation: Sam Gee
Web Design
The design concept was a marriage of chaos and order – much like the cosmos! We kept Lanyadoo’s vibrant heterogenous illustrations and bright pastel palette, but framed each element in an asymmetrical grid. These brutal lines added just enough structure to keep Jessica’s dynamism from feeling overpowering. It also gives agency to the user, as hierarchy between pages is limited. However, as described below, animation allowed us to give users clarity amongst the commotion.
Responsive Design
While on Desktop users experience every section of the site at once, on Mobile each section is given a full screen. This allowed us to keep the site vibrant and busy, but easily navigable. Now, first-time visitors can land on the site and instantly understand what’s on offer, so they can land on what appeals to them.
