Womankind Worldwide
Womankind Worldwide is an international women’s rights organisation with a 30-year history of supporting groups and organisations across the globe. They equip women’s rights organisations with the resources they need to challenge oppression and improve the lives of women and non-gender-conforming people. We produced the organisation’s latest Strategy Report and Impact Report.
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Womankind Worldwide
Our Role
UX/UI / Development / Editorial Design / Illustration / Social Media
Strategy Report
Instead of a standard printable PDF document, we created a fully interactive microsite to deliver the Strategy Report. We flipped the script and used a horizontal aspect ratio of standard Strategy Reports. The reader is encouraged to move forwards through the report, thanks to illustrated arrows, reflecting Womankind’s progressive, collaborative, future-facing mission.
This fully responsive site stacks vertically on mobile devices, as the continuous scroll movement and user experience were deemed more important than the desktop aspect ratio. However, we broke up the top-down structure with left-to-right carousels, capturing the forward movement described above.
Impact Report
Both the Impact Report and the Strategy Report needed to sit comfortably alongside the rest of Womankind’s website and branding, so we used the same fonts and base colour palettes throughout. However, with the client’s encouragement, we broadened the brand guidelines, using stronger background colours and adding additional oranges and browns, to keep the palette earthy and warm.
Illustrations
A core aim for Womankind is to decolonise their practice. They work with organisations and give them the freedom to use resources as they see fit, careful not to impose Western values on ex-colonial nations. We wanted to reflect this stance wherever possible and the illustrations were an opportune vehicle. For example, we incorporated a range of skin colours, visible disabilities and gender presentations, without attaching clichéd signifiers to these identity markers.
Testimonial
I just wanted to say a huge thank you to you all for all of your work on Our Feminist Future. We have been sharing it with staff, trustees, partners, contacts, networks and social media and the responses are extremely positive. This is due to the substance of the strategy, of course, but definitely also the way it is so very beautifully and creatively presented. It looks amazing. Thanks for your incredible patience, flexibility, willingness to go with ideas, expertise and professionalism. We have a client-supplier relationship obviously and a contract, but it hasn’t really felt like that kind of thing at all. I’m really proud of what we have produced together.
– Chris McWilliams, Interim Communications Manager at Womankind Worldwide
