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Wedu is an initiative devoted to giving women across South and Southeast Asia the tools they need to become empowered leaders. Through leadership development programmes, a supportive community, and educational funding, Wedu provides women with the tools, knowledge, and networks they need to thrive. With a mission to achieve gender equality in leadership, Wedu is breaking down barriers and building a future where women have equal opportunities to lead.

Five people sit around a table with a laptop and a vase of flowers, smiling and chatting. The Wedu logo with its red design is visible on the right. The room is filled with bright natural light.
Credits

Brand Refresh + UX/UI: Zoe Tang

Development: Ben Lattimore

Brand Refresh

A branding guideline spread for Wedu showcasing logo variations, colour palettes, typography, and image placements. The primary red and white logo is prominently displayed, alongside visual elements and examples of its application across various mediums.
Typeface sample showcasing Signika Negative in red. Includes uppercase and lowercase letters, numbers, and punctuation. Large AaBb prominently displayed at the front.
A grid of colourful swatches displays various shades including peach, red, periwinkle, and indigo. Each swatch is labelled with its corresponding RGB and HEX codes. Examples: Peach #FFEFCD, Red #DC151A, Periwinkle #ABA6F6, Indigo #1F0253.

The typography was chosen for its clarity and legibility, ensuring content is easy to read across all devices. This modern sans-serif font conveys openness and confidence, aligning with Wedu’s mission to empower women leaders.

The colour palette is anchored by a bold red, symbolising strength and passion, complemented by ample whitespace to maintain focus and clarity. The minimalistic layout ensures that Wedu’s message remains at the forefront, reflecting their direct approach to leadership and their commitment to supporting women.

A collage of four images: two women collaborating at a table, two individuals chatting by a window, multiple hands stacked together in unity, and a group of five people laughing and conversing around a table.

Website

Our approach prioritised accessibility, clarity, and ease of use, ensuring the website is welcoming and functional for users of all abilities and backgrounds. The modular structure of the site allows Wedu’s team to update content independently, empowering them to manage and adapt the site as needed. To support this, we provided a complimentary training session to equip the team with the skills to confidently maintain the platform.

The design incorporates thoughtful accessibility features, including a clean, intuitive interface and structured layouts that make navigation seamless.

Screenshot of the Wedus website. The header includes the logo and navigation menu. Beneath that is a section labelled What We Offer showcasing Leadership Programmes. On the left, three women are featured. The site employs a red and white colour scheme.

Infographic titled Why Become a Mentor? with sections: Support Future Leaders, Build Lasting Relationships, Make a Tangible Difference, Join a Global Initiative, and Enhance Your Skills. Each section outlines the benefits of mentoring.

Webpage section titled Why Choose Our WLA? highlighting three benefits: Advance Gender Equality, Build Regional Collaboration, and Drive Long-term Impact. Below this is an image showing a laptop screen beside text explaining a Customisable Programme.

Screenshot of a webpage featuring a dark purple background. The header states Read more on ISAs. Below, two articles are displayed with dates, images, and brief descriptions focusing on womens education funding and investment partnerships in Asia.

Screenshot of the Wedus website. The header includes the logo and navigation menu. Beneath that is a section labelled What We Offer showcasing Leadership Programmes. On the left, three women are featured. The site employs a red and white colour scheme.

Infographic titled Why Become a Mentor? with sections: Support Future Leaders, Build Lasting Relationships, Make a Tangible Difference, Join a Global Initiative, and Enhance Your Skills. Each section outlines the benefits of mentoring.

Webpage section titled Why Choose Our WLA? highlighting three benefits: Advance Gender Equality, Build Regional Collaboration, and Drive Long-term Impact. Below this is an image showing a laptop screen beside text explaining a Customisable Programme.

Screenshot of a webpage featuring a dark purple background. The header states Read more on ISAs. Below, two articles are displayed with dates, images, and brief descriptions focusing on womens education funding and investment partnerships in Asia.

Two mobile screens displaying a website. The first screen highlights a menu with key leadership aspects: Capability, Capital, Community. The second screen features the Our Values page, showcasing images of diverse groups engaging with each other.
Mobile menu interface on a pale peach background displaying options: Leadership Programmes, Mentorship, Education Funding, and Rising Star Programme. A red arrow icon indicates return. The Wedu logo appears at the top left alongside a search and close icon.

We were commissioned to design a website that reflects Wedu’s transformative mission while ensuring an inclusive and accessible experience for all users. The goal was to create a platform that embodies Wedu’s values, supports their leadership initiatives, and enables them to expand their reach.

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