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Andy For Pride is an LGBTQ-owned and operated company committed to providing the world with high-quality LGBTQ+ Pride products, working with diverse suppliers, and donating back to the communities they serve. We were so hyped to bring Andy For Pride’s brand to life, drawing on pop art, queer protest culture and queer joy to create an online presence to be proud of. We designed and developed this website on Shopify.
Credits
UX Design: Cecilia Righini
UI Design: Federica Minini
Development: Sofiia Bondarenko
Website Design
We crafted a dynamic and engaging user interface, focusing on creating a visually compelling experience that mirrors the vitality and diversity of a Pride parade. Layered background elements add depth and interest, while the continuous scroll banner creates movement and quickly relays messages. This approach not only makes the website visually appealing but also subtly reflects the layers of stories, struggles, and triumphs inherent in the LGBTQ+ rights movement.
Image masks and stickers are a central feature of this project. We intergraded playful and unconventional shapes as stickers, frames and hover interactions, highlighting special offers, buttons and featured products. The use of branded shapes and graphic elements adds a layer of playfulness, making the site more visually intriguing and aligned with the brand’s fun, inclusive ethos. This design choice also evokes a sense of nostalgia and community, mirroring the brand’s connection to pre-social media LGBTQ+ subcultures.
We enhanced the user experience with interactive hover elements. For example, when users hover over a product, a coloured frame with branded graphic elements appears, creating a sense of surprise and campy fun. The responsive design adapts seamlessly to different screen sizes, maintaining the bold visual identity and interactive elements. Whether on desktop, tablet, or mobile, the website retains its vibrant colours, dynamic layouts, and playful interactions, ensuring that users can celebrate diversity and explore the brand’s offerings from any device.
