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Stonewall Housing is a UK-based charity that provides housing advice and support to LGBTQ+ people who are homeless or living in a hostile environment. In collaboration with web development agency Lattimore + Friends, we worked on Stonewall Housing’s branding, website and a range of print and merchandise to give them a more modern and consistent visual identity.
Credits
Brand, UI and Graphic Design: Alaïs de Saint Louvent
UX Design: Katie Gee
Development: Lattimore and Friends
Branding
Whenever we do a brand refresh, we conduct a collaborative audit with clients to find out which elements they want to keep and what they want to change. Together, we decided to keep motifs from Stonewall Housing’s old branding, such as the heart with lines breaking out, but made it simpler and more modern. Similarly, they wanted to keep the red that was prominent in their previous branding, but ensure it felt warm and inviting rather than aggressive.
