Strategy

Understanding your audience is key to creating effective products and services. At Studio Lutalica, our User Research service delves deeply into the needs, behaviours, and motivations of your target users. We conduct thorough research, including surveys, interviews, and usability testing, to gather valuable insights that inform every decision.

We recognise the limitations of demographic research and understand that everyone is different. That’s why we focus on truly understanding who your users are, beyond just statistics. Our approach is human-centred, ensuring that every insight is informed by real user experiences and tailored to your specific context.

At the same time, we believe in the value of lived experience and the benefits of research. By combining these elements, we create a comprehensive understanding of your audience. This ensures that the final outcome not only resonates with your users but also meets their needs effectively.

Whether it’s for digital or non-digital products, our research helps you connect with your audience on a deeper level, leading to more meaningful and impactful outcomes.

Having a detailed content strategy plays an essential part in your brand’s planning, development, and management process. We can give you direction and advice by creating guidelines to assist with content creation, image use, and copywriting, keeping your long-term mission and short-term goals in mind.

We conduct research into similar organisations in your field to establish which content is gaining traction and identify gaps in the market. This helps us create a content strategy that fits your vision and addresses your target demographic effectively.

Our collaborative approach ensures that your content strategy is both innovative and practical, driving meaningful engagement with your audience.

Accessibility is a core value at Studio Lutalica – in fact it’s the fourth point in our Manifesto. Our Accessibility Reviews and Training services are designed to help you make your communications more accessible and integrate these practices into your way of working moving forward. We review key materials such as websites, reports, social media content, and tone of voice guides, providing detailed recommendations to improve accessibility.

Our accessibility offerings include:

• Comprehensive Audits: We conduct thorough audits of your digital and physical materials, identifying accessibility issues and areas for improvement.
• Detailed Recommendations: We provide actionable recommendations tailored to your specific needs, ensuring that your communications are accessible to everyone, including people with disabilities.
• Customised Training: Our training sessions are adapted to your organisation’s requirements, equipping your team with the knowledge and skills needed to implement inclusive design principles.
• Ongoing Support: We offer ongoing support to help you integrate accessibility into your processes, ensuring that accessibility becomes a core part of your way of working.

By working with us, you can ensure that your communications are not only compliant with accessibility standards but also inclusive and welcoming to all. Our approach is rooted in our commitment to intersectional feminism and social justice, ensuring that everyone feels valued and included.

SEO is the practice of enhancing your website so that it ranks higher in search engine results. This involves a combination of strategies aimed at making your site more attractive to search engines like Google, making it easier for people to find you online.

An initial investment in SEO can have a long-term positive impact, with limited resources needed to keep it up, so you can keep getting new visitors to your platform. Our SEO consultancy services are designed to guide and support your team in optimising your digital content.

We offer comprehensive SEO advice tailored to your brand’s unique voice and objectives. This might include:

• Keyword Research: We help you identify relevant keywords that your audience is searching for and guide you on how to incorporate these keywords naturally into your content.
• On-Page SEO: We provide advice on optimising individual pages, including title tags, meta descriptions, header tags, content, and URL structure.
• Technical SEO: We guide you on improving site speed, mobile-friendliness, and site architecture to enhance the backend of your website.
• Link Building: We offer strategies for internal and external linking to boost your site’s authority and ranking.
• Content Strategy: We work with you to develop a content strategy that aligns with your SEO goals, planning and creating content that attracts and engages your target audience.

In today’s digital age, protecting your digital assets from cyber threats is more important than ever. Our Cyber Security Consulting services involve assessing and improving your digital security measures. We help identify vulnerabilities, implement robust security protocols, and provide training to safeguard your digital assets against cyber threats, ensuring the integrity and confidentiality of your data. Our team has undergone specialised training to provide you with the most up-to-date and effective security solutions. We prioritise your security, so you can focus on what you do best, knowing that your digital environment is secure and you’re doing right by your audience.

Improve your workflows and the quality of your designs with our Designing for Developers training. This training addresses common issues that arise in web and app development projects due to a lack of understanding between designers and developers.

We teach you how to create seamless, user-friendly digital products by enhancing collaboration and communication with developers. Our practical, hands-on training covers topics such as improving design handoff, designing for responsiveness, and design systems. The training is tailored to the needs of each agency, studio, or individual, and we provide ongoing support to ensure the skills learned are put into practice. Achieve greater efficiency, better digital products, and happier clients with our expert guidance.

Studio Lutalica is available for talks and panel discussions on a variety of topics, including design, accessibility, LGBTQ+, feminism, neurodivergence, and the intersections of these themes. Our team brings a wealth of knowledge and lived experience, making our talks insightful and engaging. Whether it’s a conference, workshop, or public event, we’re here to share our expertise and foster meaningful conversations. We aim to inspire and educate, creating spaces where diverse voices and perspectives are heard and valued.