Bi+ Equal

The site had to communicate a lot of information without overwhelming people. It needed calm-but-joyful clarity, straightforward navigation, and accessibility baked into the details—especially for a diverse, international audience with different needs, devices, and levels of familiarity.

Just as importantly, Bi+ Equal needed a structure that could expand (events, research, resources) without a full rebuild or a heavy maintenance burden. This wasn’t just about launching a site; it was about building capacity for the work ahead.

We refined key identity elements—including logo details, colour palette, and typography—alongside an accessibility review of logo and colour choices.

We developed a clean, consistent type system (including Figtree) to create an approachable, readable foundation, supported by minimal animation and strong information hierarchy.

We designed and built reusable Webflow templates and content blocks, focusing on scannable layouts, clear navigation patterns, and a structure that can flex as Bi+ Equal’s work evolves.

We prioritised responsive behaviour across devices, ensuring key blocks reflow smoothly on tablet and mobile.

The result is a calmer, clearer experience that makes it easier for people to find information, understand what Bi+ Equal does, and get involved—without the friction that can come from dense content or inconsistent navigation.

Behind the scenes, the modular template and block system gives the team a practical foundation for publishing updates and expanding the site sustainably, protecting capacity as the organisation grows.

The collaboration itself was part of what made this possible. As founder Soudeh Rad shared, “During our collaboration, open and clear communication prompt responses truly made our trajectory easier,” and the resulting website is “representative of the project but also a potential resource and website for the future organisation.”

Soudeh also reflected on the value of working with a lived-experience-led design team: “There is an undeniable power and an inherent treasure in narratives that emerge directly from lived experience… The process was remarkably fluid and intuitive, devoid of the usual complexities.”