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In 2023, an estimated 135,800 young people reached out to local councils to find safe homes, while at least double that are estimated to need support from the council to find safe housing. Despite the urgency of the problem, the UK government doesn’t have a nationwide strategy to tackle youth homelessness. That’s what the Plan for 136K campaign hopes to change. Our role was to design campaign collateral to increase awareness and help bring this issue to parliament.

Credits

Branding: Cecilia Righini

Collateral Design: Cecilia Righini and Alaïs de Saint Louvent

Toolkit

We opted for an A4 portrait format for the PDF toolkit and emphasised clarity and simplicity, in applying the brand guidelines. Each page consistently features the campaign’s logo and hashtag in the corner, maintaining brand presence. The design of the toolkit is friendly, straightforward, as wll as easy to read and navigate.

Social Media