Mosaic LGBT+ Young Persons’ Trust

mosaictrust.org.uk

Mosaic Trust, previously known as Mosaic LGBT+ Youth Centre, is a not-for-profit organisation that aims to support, educate and inspire young LGBT+ persons from 13 to 19, and those around them. To help them lead their mission and showcase their engagement, we provide them with both visual and strategic tools to make them grow and raise a larger audience.

Credits

Design and Development: Cecilia Righini

Rebranding

After multiple iterations, the winning concept used three shapes, a square, a triangle and a circle, which respectively reflects Mosaic Trust’s keywords ‘support’, ‘educate’, ‘inspire’. In this responsive logo design, the shapes are always connected to express the interconnection between these concepts.

A yellow circle, a pink triangle and a blue square and on the right side of them Mosaic Trust is written in black, the word "trust" is on the bottom line.

Pink triangle at the top, yellow circle under it and blue square at the bottom with Mosaic LGBT+ Young Person's Trust written next to them.

Pink triangle, yellow circle, blue square with the text Mosaic LGBT+ Young Persons' Trust, all of them next to each other.

A yellow circle, a pink triangle and a blue square and Mosaic Trust is written in black on the right side of them.

Mosaic Trust' circle, square and triangle shapes in the blue, light blue, magenta, pink, orange and yellow colours with hex codes

Character display for Mosaic Trust' fonts, Sofia Pro in Bold, Medium, Regular and Light

We picked two shades of colour for each shape, taking into consideration colour psychology:

Support: electric blue and baby blue. Blue is usually associated with trustworthy and dependable brands.
Educate: magenta and baby pink. Pink is the colour of sensitivity and sexuality.
Inspire: yellow and orange. These two joyful colours express friendliness and positivity.

The chosen type, Sofia Pro, is a clean, modern and harmonious geometric sans serif font family.

Website

The new website for Mosaic did not only involve a simple application of the new branding but complex and ongoing research on user experience and accessibility. The target audiences include queer young persons aged from 13 to 19, their parents or guarantors, volunteers and industry professionals – e.g. press, schools, etc. Therefore, we created a clear and structured site map which made it easy for users to navigate the site and find the information they need.

The website was built on WIX, which allowed the complete restructure of the site in a short period of time. Easy to use, it also permitted the non-technical Mosaic team to be included in the site management and to edit quickly different information, events and other updates.

Homepage of Mosaic LGBT+ Young Persons' Trust website on mobile

Parents and guardian page of Mosaic LGBT+ Young Persons' Trust website on mobile

Support us page of Mosaic LGBT+ Young Persons' Trust website on mobile

About page of Mosaic LGBT+ Young Persons' Trust website on mobile

Contact page of Mosaic LGBT+ Young Persons' Trust website on mobile

Professionals page of Mosaic LGBT+ Young Persons' Trust website on mobile

Footer of Mosaic LGBT+ Young Persons' Trust website on mobile

Digital Content

The templates for Mosaic Instagram were created on Canva, which is completely free for not-for-profits, to allow for total flexibility without the need for design software.

Digital content for Mosaic Trust. A picture of a shopping bag in rainbow colors and it is framed with the word 'THANKS'.

Digital content for Mosaic Trust announcing an event titled 'Virtual LGBT+ Tour of Parliament'.

Digital content for Mosaic Trust having a title 'YOUTH CLUB TAKEAWAYS' and there is a picture of a person put her hand over her head.

Digital content for the Mosaic Trust. Picture of Munroe Bergdorf with a title 'IMPORTANT QUEER WOMAN #themosaictrust.'.

Print

Mosaic Trust activities are both online and offline, with face-to-face workshops and campaigns to raise awareness about their services. Printed assets, from flyers to posters to simple letterhead and business cards, were created and developed in the same line as the digital design, providing a professional look and solid tools for volunteers and members of the Mosaic team.

Elaborated letterhead and business cards with details of Mosaic Trust written on them.

Leaflets of the Mosaic Trust, 'Ask. Listen. Act.' written on it.

Tri-fold leaflets of the Mosaic Trust. It contains titles 'The LGBT+ Community, LGBT+ Phobia, Barriers to accessing help, Supporting LGBT+ Young Persons'.

A print content for the Mosaic Trust. It has various LGBTQ+ flags bottom and top of it, illustration of people having the rainbow flag. The title is 'Are you lesbian, gay, bisexual, transgender, unsure?'.

Testimonial

Lukasz Konieczka, Director at Mosaic LGBT+ Young Persons’ Trust